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Top 10 Midwest Marketing Conferences You Don’t Want to Miss in 2015

Posted by Janice Dombrowski on Mar 24, 2015 10:21:42 AM

mktg-conference-blogScouring marketing conferences both near and far, we have compiled a list of the top 10 Midwest marketing conferences taking place during the remainder of the year. Finding marketing conferences that don’t blow your budget is important, so we’ve focused on conference destinations that are road-trip friendly.

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Topics: Marketing Conferences

Notable Ways Content Marketing Is Making An Impression On PR – Part 2

Posted by Andrea Brinkman on Mar 18, 2015 10:30:00 AM

PR-Part-2-webHas your marketing and communication team identified the role content marketing plays in your public relations strategy? Producing relevant content that positions your business and its leaders and industry experts, along with collaborating with influential partners, can have a profound effect on your ability to expand reach, expand relationships and strengthen your brand. Part one of Notable Ways Content Marketing is Making an Impression on PR focused on collaborative content – specifically guest blogs, influencer outreach and establishing partnerships. In part two, the focus shifts to four additional key areas that can improve your brand’s PR evolution and content marketing integration.

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Topics: Brand Awareness, Public Relations, Content Marketing, Collaborative Content, Native Advertising

How To Convert Marketing Employees Into Blog Publishers

Posted by Janice Dombrowski on Mar 12, 2015 10:10:10 AM

blog-publishers-typingBy now you’ve likely seen all of the data touting the importance and value of business blogs, statistics like: blogs on company websites result in 55 percent more visitors and blogs result in 434 percent more indexed pages. But if you find yourself struggling to find the time and resources to create exceptional blog content, you are certainly not alone.

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Topics: Content Creation, marketing strategy

5 Tips For Launching Campaigns with Collaborative Content

Posted by Andrea Brinkman on Mar 5, 2015 8:00:00 AM

StreamCreative_Relevance_BlogPhoto_SmallContent creation has been cited as one of the most relevant digital marketing trends for 2015 with one third of marketers citing this strategy as a key focus in the year ahead. Widely known as the foundation of a strong inbound marketing campaign, it’s not surprising that even B2B companies are producing more content today than they were a year ago. Strong content producers understand the value this tactic brings to improving customer relationships and loyalty, boosting engagement and raising brand awareness.

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Topics: Campaigns, Collaborative Content, Retargeting, Native Advertising, Influencers

7 Essential Reasons Marketing and Customer Service Need to Communicate

Posted by Janice Dombrowski on Feb 3, 2015 1:27:03 PM

customerserviceblogThe silos of traditional organizational department structures are crumbling. There has been a welcomed shift in strategic thinking, emphasizing collaborative work circles and interdepartmental teams. Not only does it make sense from a tactical standpoint, the collaboration between two key departments – marketing and customer service – is essential.

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Topics: Public Relations, Branding, marketing strategy

Q&A with Paul Roetzer: On A Webinar Series You Can’t Miss

Posted by Steve James on Jan 28, 2015 11:18:00 AM

Paul Roetzer, PR 20/20In August 2014, our good friend, Paul Roetzer, CEO of PR 20/20, released his latest book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. Paul’s book focuses on processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint includes key principles focusing on performance goals, digital transformation, creating a modern team and more. As a deeper-dive into the core concepts discussed in his book, Paul is offering a live online event: The Marketing Blueprint Webinar Series beginning February 10 at 1pm.

We recently chatted with Paul about some of the key takeaways participants will obtain through this series:

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Topics: Campaigns, Inbound Marketing, Strategy, Conversion Process, ROI

Notable Ways Content Marketing Is Making An Impression On PR – Part 1

Posted by Andrea Brinkman on Jan 22, 2015 10:38:45 AM

CollaborationWhile some marketers may have not yet recognized the profound effect content marketing is having on public relations, others are noticing the natural extension both functions form in relationship with one another. A content marketing strategy should be representative of your brand and voice, convey your business’ main principles, all while being entertaining, useful and relevant. If you are a PR professional, do these objectives sound much different from the work you are doing to communicate how your business is making an impact on your industry? The bottom line is, both functions of content creation and PR are built on the foundation of establishing relationships and motivating others to become ambassadors for your brand. Check out these key impressions that content marketing has made, and will continue to make on PR:

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Topics: Public Relations, Communication, Content Creation, Content Marketing, Collaborative Content

A Can’t Miss Summary Of The Leading 2015 Marketing Predications

Posted by Janice Dombrowski on Jan 15, 2015 1:28:28 PM

2015 Marketing Prediction SummaryWith the start of the New Year, you’ve likely seen more 2015 marketing predictions than you can process. To save you some valuable reading time, we’ve collected the leading predictions by marketing category to provide you with a glimpse of the most important considerations for this calendar year.

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3 Ways Inbound Marketers Are Just Like Santa Claus

Posted by Janice Dombrowski on Dec 12, 2014 3:10:01 PM

santa-mailbox_1We certainly don’t live in the North Pole or drive a reindeer sleigh to work, but there are three key similarities between inbound marketers and jolly ol’ Saint Nicholas.

Here’s a short list that will convince you that inbound marketers and Santa Claus operate in similar ways.

  1. You’ve Got to Believe.

    The spirit of Santa Claus exists in the excitement and anticipation of children at Christmas time. The rosy cheeks, the round belly and magic of Santa’s annual visit spark curiosity, wonder and merriment for the kid in all of us. Whether or not he really lives in the North Pole is moot; his spirit and the joy of the season are ingrained in all who believe.

    In a similar light, you have to believe in the principles of inbound marketing to be successful. Inbound marketing focuses on creating quality content that draws customers toward your business and encourages them to buy your product or service. Inbound marketing helps you build a relationship with each customer so they keep coming back.

    If you believe in building a loyal customer base, you have to put in the work to build the content they want to read. Believe in the power of blogs, social media, ebooks and free resource downloads that help customers understand your product or service or solve a problem. To connect with the right customers, you just have to be an inbound believer.

  2. Ask, And We Shall Deliver.

    In the month of December, Santa’s inbox is inundated with letters: children requesting their favorite things to be wrapped in ribbons and bows and delivered under the Christmas tree. We have all heard about Santa’s famous list and hope our names fall into the ‘nice’ column.

    Similarly, inbound marketers focus on attracting visitors and providing them with the content they are looking for. When potential customers search for a topic in their search browser, as inbound marketers, we want to deliver that perfect blog, ebook or guide to meet their needs. We believe in the importance of delivering the right information to the right people so they become leads and eventually, customers.

    Using keywords in your website content, blog and social media posts is a great way to reach the right customers. Think about focusing on the main points of your target customer, what they may ask for, and deliver exactly what they need. If your customer asks a specific question about your product or service, answer that question in a blog or free ebook and promote it within all of your online channels. When your customers ask a question be sure you are top of mind and provide the appropriate answers. The best way to build a relationship with your audience is to fulfill their wish list.

  3. Our Goal is To Delight You.

    Unless you see a screaming toddler on Santa’s lap, everything Santa touches seems to have Christmas magic. Bringing joy to children and adults, Santa Claus is associated with everything jolly and delightful.

    Inbound marketing, too, focuses on delighting customers. Providing quality, and at times, unexpected content to visitors, leads and customers alike; our goal it to provide a continual stream of valuable resources to keep people engaged. If we can provide the information our customer base is looking for and offer a product or service that exceeds their expectations, we too, are sure to delight.
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Topics: Content Creation, Inbound Marketing, Keyword Research

3 Reasons Sales Professionals Should Give Thanks For Inbound Marketing

Posted by Steve James on Nov 26, 2014 11:24:29 AM

hubspot-sales-image-2-2Over the past 8 years, inbound marketing has become a movement adopted by a large majority of professionals in various industries from B2C to B2B. It wasn’t until recent years that this wildly successful way of attracting and nurturing prospects and customers has extended beyond the marketing department. Organization leaders in all department areas including HR, business development, training, IT and more, continue to lean on inbound philosophies to achieve goals. While these areas of business have been influential, one department that has likely made the strongest impact by using inbound marketing strategy is sales.

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Topics: Inbound Markeing, HubSpot, Sales, CRM, Sidekick


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