Our Inbound Marketing and Design Blog. Topics from digital marketing, web design and development, social media, and results driven marketing strategies.

Stream Creative Blog

Transform An Old School Skeptic Into An Inbound Believer

Posted by Andrea Brinkman on Mar 26, 2014 9:39:00 AM

Day to day, situations present themselves that make human beings naturally skeptical. From weather reports to religious beliefs, aggressive work deadlines, or if a co-workers lunch is actually edible - skepticism represents the absence of knowing all the facts. Information is what converts a skeptic into a full believer.

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Topics: Outbound Marketing, Content Creation, Inbound Marketing, Content Marketing, Marketing, Case Studies

What’s Your Marketing Game Plan? 5 Must-Haves To Kick-Off A Successful Inbound Campaign

Posted by Andrea Brinkman on Feb 3, 2014 12:11:00 PM

When it comes to inbound marketing plans, kicking off a new campaign can be intimidating whether you are a rookie or a seasoned player. Change yourgame by identifying the way people learn about your company online, marketing-game-planalign your marketing goals and create the best experience for your prospects. Whether you are planning your first campaign or brushing up on inbound basics, we have 5 must-haves to plan like a pro.

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Topics: Website Analytics, Lead Nurturing, Inbound Marketing, Marketing Campaign, Content Marketing

Experience Inbound Marketing & Sales Conference Roars In To Milwaukee’s Harley-Davidson® Museum

Posted by Steve James on Jan 19, 2014 3:15:00 PM

experience nbound-milwaukee storifyOverlooking a couple beautiful hogs and a steamy Menomonee River, more than 150 attendees joined Stream Creative for the inaugural Experience Inbound conference on Thursday, January 9.  With six dynamic speakers and a room full the brightest marketing & sales minds – we all had a lot to say about the event. Using Storify to help gather the best chatter from the day, we are able to share the event experience and comments that were posted throughout the day. Read them here...  

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Topics: milwaukee inbound marketing agency, Inbound Markeing, Experience Inbound

6 Actionable Take-Aways from Experience Inbound 2014 in Milwaukee

Posted by Steve James on Jan 17, 2014 1:43:00 PM

Experience Inbound MilwaukeeEach year, our Stream Creative team heads to Boston for the annual Inbound conference hosted by HubSpot. The best part about attending the conference is the opportunity we have to meet and network with some of the most creative and talented individuals from around the world. This past November, we came away from the event inspired to bring a similar experience to the sales and marketing professionals of Southeastern Wisconsin. That was when Experience Inbound was born and to be honest, we weren’t sure if anyone would come. Thanks to our event speakers, sponsors and supporters, we were thrilled to have more than 150 attendees join us for the inaugural event. Here are a few of our favorite actionable takeaways our event speakers shared to help boost your inbound efforts in the year ahead.

1. “Traditional marketing is like renting space on someone else’s assets”

Brian Halligan, Co-Founder & CEO of HubSpot

Brian kicked off the morning with a dynamic talk about the future of inbound marketing and sales. He began his discussion by mentioning the brisk walk to the Harley-Davidson® Museum from the Iron Horse Hotel – which in his compliments to the city of Milwaukee he mentioned was the “nicest place he has ever stayed.” He focused on many key inbound facts and areas of consideration including how to build your marketing assets.

Quick Tip: Marketing assets are thought of very differently today than they were 20 years ago, partly because of the way we now live and work. Instead of interrupting your way to get the attention of prospective buyers or clients through “renting space” on someone else’s assets (traditional advertising), how do you pull them in? That can be achieved through increasing webpages, links, keywords, followers, remarkable content, etc. Brian told us to think about building these assets as if you were building a moat around your business.

Watch a video of Brian Halligan’s Experience Inbound keynote presentation, view his slides and read his interview with Jeff Sherman of OnMilwaukee.com.

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Topics: Lead Generation, LinkedIn, Inbound Marketing, Content Marketing, Experience Inbound, Sales

5 Ways Inbound Marketing Will Work For Your Manufacturing Company

Posted by Jeff Coon on Jan 2, 2014 2:12:00 PM

The landscape of marketing among manufacturing companies is changing. If your company is still relying solely on outbound marketing (traditional advertising) by using print ads, trade shows, telemarketing and other costly tactics to generate new business by pushing messages outward – you are sure to experience something our partners at HubSpot call the “Oh S**T” Moment.

Inbound Marketing for Manufacturing CompaniesThis is the moment when you realize that it is not only people looking for a Black Friday deal, a new phone or an electronic item that use Google for their search. Did you know that over 90% of B2B buyers (including those researching new manufacturing equipment and services) start their research online? If your potential customers can’t find you, they may find your competitor. And there is that moment…

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Topics: Lead Nurturing, Lead Generation, Inbound Marketing, Manufacturing

YouTube's Traffic Comes From Mobile (what does this mean for you?)

Posted by Guest Author on Dec 4, 2013 8:30:00 AM

YouTube has been the most popular streaming site for videos on the Internet for quite some time, and its traffic shows no signs of slowing down. While YouTube is still facing the challenging of making a profit of the traffic to the site, Google revealed earlier this year in its earnings that 40% of its current traffic to YouTube comes from mobile users, an increase from 25% in 2012 and 6% in 2011.

YouTube Traffic from Mobile

As soon as 2014, YouTube may consider shifting its content so that users of mobile devices such as Smartphones and tablets have better access to the content. It’s no surprise that mobile usage of YouTube has increased; the trend goes hand-in-hand with other technological movements like the incorporation of Facebook, Twitter, Instagram and other social media networking sites. In fact, Facebook reported that it had 819 million monthly users or 73% of its total 1.15 billion users in the second quarter of 2013.

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Topics: Mobile Marketing, YouTube

Upcoming 2014 Marketing Conferences

Posted by Monica Madsen on Dec 3, 2013 3:00:00 PM

Looking for ways to expand your marketing knowledge and bring new ideas to your business? We’ve got just the thing!

Experience Inbound 2014 in MilwaukeeWe’ve compiled a list of Marketing Conferences all over the United States and around the world. These conferences cover a variety of marketing topics from internet marketing, mobile marketing, and social media marketing.

Find a conference in your area, or take a trip to attend one (or two).

**Be sure to check out our event too - Experience Inbound 2014 in Milwaukee, WI.**

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Topics: Marketing, Marketing Conferences, Events

How-To Add Pages to Your Site Menu in the HubSpot COS {Quick Tip}

Posted by Monica Madsen on Nov 12, 2013 10:00:00 AM

Going from the old to the new HubSpot COS has been a learning process. BUT, I am getting the hang of things and am finding it to be very useful, and even simpler.

HubSpot COS Quick TipsI will admit though, the change in how to add pages to your site map, previously known as the page manager, stumped me. If you’re familiar with WordPress, the new sitemap navigation is very similar.

On the new COS, when you create a new site page, it’s not automatically added to the site map - like on the old CMS. It’s more of a two-step process - creating a site page and then adding it to the site map, as opposed to adding a new page straight to the menu, like you did in the page manager.

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Topics: HubSpot Tips, Websites, COS

How-To Create a Blog in HubSpot’s COS {Quick Tip}

Posted by Monica Madsen on Nov 11, 2013 11:34:00 AM

HubSpot COS Quick TipsEver get used to how something works and have everything set up the way you like it, and then it updates and changes on you? You then have to relearn the new updates and steps and get used to a new platform.

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Topics: Blogging, HubSpot, Quick Tip, COS

The Digital Media Trifecta: 3 Essential Strategies for Your Brand

Posted by Mary Jo Preston on Nov 5, 2013 8:27:00 AM

The success of a company requires a strategic digital marketing plan to ensure brand advertising reaches as many potential customers, current customers, and loyal customers as possible. Achieving this degree of search campaign success depends on the diversity of your digital media. Employing all three types of digital media (paid, owned, and earned) will boost both the number of customers and consumers reached and vary the way in which they encounter your brand. When used together the Big Three act as a powerful tool, building brand awareness and increasing sales.digital-media-trifecta

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Topics: Digital Marketing, Media, Digital Media