Our Inbound Marketing and Design Blog. Topics from digital marketing, web design and development, social media, and results driven marketing strategies.

Stream Creative Blog

4 Ways Marketers Can Use LinkedIn To Build Buyer Personas

Posted by Andrea Brinkman on Jul 22, 2014 11:50:00 AM

4 Ways Marketers Can Use LinkedIn to Build Buyer PersonasBuilding buyer personas is one of the critical first steps to developing and implementing a lead generating marketing campaign for your business or client. Identifying your ideal customer and interviewing key individuals or groups of individuals who align with the characteristics of that ideal customer, is the spot-on way to gather information needed to create the most detailed persona outline. Individuals or groups may include current customers, prospective customers, and third party networks. Information collected that will provide valuable insight for your persona development may include both demographic and psychographic information, needs, interests, goals, challenges,pain points, social networks used, areas where the prospect interacts with others or does research online, and more.

Read more

Topics: Lead Generation, LinkedIn, Buyer Persona, Marketing Campaign, Inbound Markeing

3 Must-See Elements of Inbound Marketing Week 2014

Posted by Andrea Brinkman on Apr 23, 2014 12:40:00 PM

IMD-blog-image

As if inbound marketing wasn’t exceptional enough as is – it now has its own dedicated week where professionals from around the globe will unite. In partnership with HubSpot and Eventbrite, Inbound Marketing Week will take place June 2nd – 6th, 2014 with a series of events happening globally which will allow professionals to collaborate, share knowledge and ideas, best practices and trends. Whether you'll be hosting your own event or attending one in your area, here are 3 elements to help plan your Inbound Marketing Week:

Read more

Topics: Lead Nurturing, Lead Generation, Content Creation, Content Marketing, HubSpot, Inbound Marketing Week, Inbound Marketing Day

Transform An Old School Skeptic Into An Inbound Believer

Posted by Andrea Brinkman on Mar 26, 2014 9:39:00 AM

Converting inbound skeptics into believers

Day to day, situations present themselves that make human beings naturally skeptical. From weather reports to religious beliefs, aggressive work deadlines, or if a co-workers lunch is actually edible - skepticism represents the absence of knowing all the facts. Information is what converts a skeptic into a full believer.

Like any evangelist, inbound marketing professionals face circumstances where their philosophies and beliefs will be questioned.  Thankfully, the foundation lies in the undeniable proof and statistics that show the impact inbound marketing can make for those who use it successfully. The challenge is effectively communicating facts and examples in a way that is adapted to best make an impact pertaining to the skeptic’s particular service or business. Frank the Tank (Will Ferrell) displays this style best.

If you tap into these 4 characteristics of how an individual’s brain works, you may just transform a skeptic into a believer.

Read more

Topics: Outbound Marketing, Content Creation, Inbound Marketing, Content Marketing, Marketing, Case Studies

What’s Your Marketing Game Plan? 5 Must-Haves To Kick-Off A Successful Inbound Campaign

Posted by Andrea Brinkman on Feb 3, 2014 12:11:00 PM

When it comes to inbound marketing plans, kicking off a new campaign can be intimidating whether you are a rookie or a seasoned player. Change yourgame by identifying the way people learn about your company online, marketing-game-planalign your marketing goals and create the best experience for your prospects. Whether you are planning your first campaign or brushing up on inbound basics, we have 5 must-haves to plan like a pro.

Read more

Topics: Website Analytics, Lead Nurturing, Inbound Marketing, Marketing Campaign, Content Marketing

Experience Inbound Marketing & Sales Conference Roars In To Milwaukee’s Harley-Davidson® Museum

Posted by Steve James on Jan 19, 2014 3:15:00 PM

experience nbound-milwaukee storifyOverlooking a couple beautiful hogs and a steamy Menomonee River, more than 150 attendees joined Stream Creative for the inaugural Experience Inbound conference on Thursday, January 9.  With six dynamic speakers and a room full the brightest marketing & sales minds – we all had a lot to say about the event. Using Storify to help gather the best chatter from the day, we are able to share the event experience and comments that were posted throughout the day. Read them here...  

Read more

Topics: milwaukee inbound marketing agency, Inbound Markeing, Experience Inbound

6 Actionable Take-Aways from Experience Inbound 2014 in Milwaukee

Posted by Steve James on Jan 17, 2014 1:43:00 PM

Experience Inbound MilwaukeeEach year, our Stream Creative team heads to Boston for the annual Inbound conference hosted by HubSpot. The best part about attending the conference is the opportunity we have to meet and network with some of the most creative and talented individuals from around the world. This past November, we came away from the event inspired to bring a similar experience to the sales and marketing professionals of Southeastern Wisconsin. That was when Experience Inbound was born and to be honest, we weren’t sure if anyone would come. Thanks to our event speakers, sponsors and supporters, we were thrilled to have more than 150 attendees join us for the inaugural event. Here are a few of our favorite actionable takeaways our event speakers shared to help boost your inbound efforts in the year ahead.

1. “Traditional marketing is like renting space on someone else’s assets”

Brian Halligan, Co-Founder & CEO of HubSpot

Brian kicked off the morning with a dynamic talk about the future of inbound marketing and sales. He began his discussion by mentioning the brisk walk to the Harley-Davidson® Museum from the Iron Horse Hotel – which in his compliments to the city of Milwaukee he mentioned was the “nicest place he has ever stayed.” He focused on many key inbound facts and areas of consideration including how to build your marketing assets.

Quick Tip: Marketing assets are thought of very differently today than they were 20 years ago, partly because of the way we now live and work. Instead of interrupting your way to get the attention of prospective buyers or clients through “renting space” on someone else’s assets (traditional advertising), how do you pull them in? That can be achieved through increasing webpages, links, keywords, followers, remarkable content, etc. Brian told us to think about building these assets as if you were building a moat around your business.

Watch a video of Brian Halligan’s Experience Inbound keynote presentation, view his slides and read his interview with Jeff Sherman of OnMilwaukee.com.

Read more

Topics: Lead Generation, LinkedIn, Inbound Marketing, Content Marketing, Experience Inbound, Sales

5 Ways Inbound Marketing Will Work For Your Manufacturing Company

Posted by Jeff Coon on Jan 2, 2014 2:12:00 PM

The landscape of marketing among manufacturing companies is changing. If your company is still relying solely on outbound marketing (traditional advertising) by using print ads, trade shows, telemarketing and other costly tactics to generate new business by pushing messages outward – you are sure to experience something our partners at HubSpot call the “Oh S**T” Moment.

Inbound Marketing for Manufacturing CompaniesThis is the moment when you realize that it is not only people looking for a Black Friday deal, a new phone or an electronic item that use Google for their search. Did you know that over 90% of B2B buyers (including those researching new manufacturing equipment and services) start their research online? If your potential customers can’t find you, they may find your competitor. And there is that moment…

Read more

Topics: Lead Nurturing, Lead Generation, Inbound Marketing, Manufacturing

YouTube's Traffic Comes From Mobile (what does this mean for you?)

Posted by Guest Author on Dec 4, 2013 8:30:00 AM

YouTube has been the most popular streaming site for videos on the Internet for quite some time, and its traffic shows no signs of slowing down. While YouTube is still facing the challenging of making a profit of the traffic to the site, Google revealed earlier this year in its earnings that 40% of its current traffic to YouTube comes from mobile users, an increase from 25% in 2012 and 6% in 2011.

YouTube Traffic from Mobile

As soon as 2014, YouTube may consider shifting its content so that users of mobile devices such as Smartphones and tablets have better access to the content. It’s no surprise that mobile usage of YouTube has increased; the trend goes hand-in-hand with other technological movements like the incorporation of Facebook, Twitter, Instagram and other social media networking sites. In fact, Facebook reported that it had 819 million monthly users or 73% of its total 1.15 billion users in the second quarter of 2013.

Read more

Topics: Mobile Marketing, YouTube

Upcoming 2014 Marketing Conferences

Posted by Monica Madsen on Dec 3, 2013 3:00:00 PM

Looking for ways to expand your marketing knowledge and bring new ideas to your business? We’ve got just the thing!

Experience Inbound 2014 in MilwaukeeWe’ve compiled a list of Marketing Conferences all over the United States and around the world. These conferences cover a variety of marketing topics from internet marketing, mobile marketing, and social media marketing.

Find a conference in your area, or take a trip to attend one (or two).

**Be sure to check out our event too - Experience Inbound 2014 in Milwaukee, WI.**

Read more

Topics: Marketing, Marketing Conferences, Events

How-To Add Pages to Your Site Menu in the HubSpot COS {Quick Tip}

Posted by Monica Madsen on Nov 12, 2013 10:00:00 AM

Going from the old to the new HubSpot COS has been a learning process. BUT, I am getting the hang of things and am finding it to be very useful, and even simpler.

HubSpot COS Quick TipsI will admit though, the change in how to add pages to your site map, previously known as the page manager, stumped me. If you’re familiar with WordPress, the new sitemap navigation is very similar.

On the new COS, when you create a new site page, it’s not automatically added to the site map - like on the old CMS. It’s more of a two-step process - creating a site page and then adding it to the site map, as opposed to adding a new page straight to the menu, like you did in the page manager.

Read more

Topics: HubSpot Tips, Websites, COS