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Facebook Ads Summit 2018 - Takeaways

As B2B marketers, we all know that social media is more than just cat pictures. Social media is a powerful tool for reaching your prospects and customers, when used correctly.

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Author: Stephanie Santoro

33 Inbound Marketing Tactics from the Pros

 

Bringing together our marketing community to master the latest tips, tricks and tactics from our industry's thought leaders is what Experience Inbound marketing conference is all about.

This year, we flew in 12 of the best marketing speakers on the national circuit. The day started with Jay Acunzo, giving an amazing, high-energy keynote that set the tone for the day.  Then, our speakers were turned loose to share their secrets on all things inbound marketing - covering all areas from email to SEO to content to analytics to video, and much more.

What were the top takeaways? Who better to ask than the pro marketers who attended the conference and invested their day in getting up to date on the latest in inbound marketing. We asked them one question:

WHAT ARE YOUR TOP MARKETING TAKEAWAYS FROM EXPERIENCE INBOUND '18?
Their contributions are, in a word, awesome! Whether you attended the event or not, go ahead and grab some new marketing tactics - compliments of our participants:

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Author: Linda Kyzar

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 2)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

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Author: Todd Hockenberry

HubSpot Service Hub Pricing and Overview (2018 Customer Service Software)

HubSpot has announced the launch of a new product that will change the way businesses approach and deliver customer support. Service Hub is an all-in-one customer service system and now available as of May 10, 2018. The new product aligns with the Free HubSpot CRM, Marketing Hub, and Sales Hub.

The Service Hub was created for customer service teams and provides tools to connect with customers, exceed their expectations, and turn them into promoters that grow your business. Let’s dive into the pricing and an overview of the tools and features.

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Author: Steve James

How to Grow Your Social Media Followers in 2018 (Video Interview with Tara Robertson of Sprout Social)

People are consuming more content than ever before. In today's fast paced world the easiest way to stay up to date with the constant stream of information is with social media's top channels including Facebook, Instagram, LinkedIn and more. And this is true for both B2B and B2C audiences.

It's easy to feel overwhelmed by the sheer magnitude of it all. With so many other brands putting out nonstop content through multiple different platforms, how is your audience supposed to notice you?

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Author: Steve James

Using Content To Convert Prospects into Customers: Video Interview With Joanna Wiebe of Copy Hackers

Do you ever find yourself stuck in a copywriting rut? Have you started a blog only to have it lose direction halfway through?

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Author: Janice Dombrowski

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 1)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

To create predictable revenue growth, manufacturing companies need to change their thinking about how they view buyers. The old formula of hiring a salesperson, going to the same trade shows, knocking on prospects doors, and cold calling no longer works to build a predictable revenue stream. Buyers, and the way they find information, evaluate options, consider vendor choices, and make decisions have changed. Has your thinking about buyers changed accordingly? We hear a lot of talk about buyers changing but we have seen little evidence that manufacturing companies have changed to meet buyers where they are today.

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Author: Todd Hockenberry

SEO Quick Wins & Creating a Repeatable Process: SEO Chat with Robbie Richards

Robbie Richards is one of our industry's best authorities on SEO. Passionate about optimization, Robbie is the creator of the actionable SEO course, SEO Playbook, blogger for his popular marketing blog RobbieRichards.com, Search Strategist at Virayo, and speaker at premier marketing conferences including Content Jam and Experience Inbound

Robbie's hold-nothing-back approach to help SEOs succeed (not to mention his super-cool Aussie accent) makes this interview compelling and fun. You'll learn more than a few new SEO tactics. And - Robbie will make you a smarter marketer, guaranteed. Listen in!

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Author: Linda Kyzar

Video Marketing - How to Use Video to Support Sales and Business Development  [Video]

 Guest Blog by Tony Gnau, T60 Productions

The question these days isn’t so much should your business produce videos. Research data tells us we should be asking what videos should you produce, how many, and what’s it going to cost?! The good news is the answers are pretty simple… even the cost one.

I recently talked with two marketing pros on the front lines of marketing videos and sales enablement. They shared their insights on how video can support sales and business development. 

They will be going more in depth into this topic during their Experience Inbound session, "Got Video? Four Tactics To Drive More Sales Through Video Personalization."

Experience Inbound 2018

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Author: Tony Gnau - Guest Blog

CRO: Getting Marketing Conversions with Justin Rondeau

What is conversion rate optimization? And how can it help you grow your business?

If anyone understands the science of conversion rates, it's Justin Rondeau. Being the Director of Marketing at DigitalMarketerRondeau has spent his entire career working on optimization campaigns and has run hundreds of tests for both B2B and ecommerce brands and has analyzed 3,000+ tests across virtually every industry.

Through his research he has learned that when trying to optimize a campaign or landing page there are only four fundamental things that actually impact conversions: 

  1. The Offer 
  2. The Articulation
  3. The Targeting 
  4. The Design 
Naturally we were interested in learning more! 
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Author: Steve James