Are you ready to take your digital marketing skills to the next level?

The best way to keep up with the latest marketing trends and technology is to invest in your own education. Stay ahead of the curve by attending marketing conferences and workshops and learning from thought leaders and industry professionals who share their insights, tips, and tricks to meet and exceed marketing goals.

But how do you decide which is right for you?

Well, that depends on what you want to learn and how you learn best.

Are you out there treading water in the vast ocean of new AI tools and capabilities? Possibly even drowning in it?

In today's rapidly evolving business landscape, you've likely tried various AI tools in your workplace. As a marketer, I wholeheartedly acknowledge the advantages of these tools in enhancing efficiency and conducting research. However, in a leadership role, I firmly believe you can’t use ChatGPT or other AI tools to install good work ethic traits.

Having good mentors, comprehensive training (including failure and mistakes), and individuals eager to learn from the ground up remains unparalleled. Before the AI Champions interject, I’m not encouraging the Rise of the War With Machines (or am I?)

This page was not written with artificial intelligence (AI), but [technically speaking] it could have been.

Introduction

Since its launch in November 2022, ChatGPT has become one of the fastest-growing tech products ever, with over 1 million users in the first five days and over 100 million by the end of January. It’s no surprise that the revolutionary AI chatbot has fueled a flood of new products utilizing the generative language model to simplify, streamline, and supercharge their CRM platforms.

The COVID-19 pandemic changed everything, including how we work, shop, and how much Netflix we watch. Its impact on the marketing world is no different.

As the marketing world has become more experimental, it has shifted its focus to personalization by building relationships with customers. One way to do this is by providing our audience with valuable, relatable, and consistent content.

Below, we provide an overview of why content marketing is more important than ever. We also dive into the manufacturing content marketing benchmarks and statistics for the last few years, giving insight into the key trends and challenges among manufacturing marketers.

Keep reading to learn everything you need to know to create an effective manufacturing content marketing strategy in 2024!

In 1996, Bill Gates published an essay titled "Content is King." It's easy to believe that such a paper written today would be titled "Video Content is King" after looking at the video marketing statistics for 2022.

Over the last decade, video marketing has gone from novelty to necessity – a crucial path to the over 200 million video viewers in the United States, 54% of whom say they want to see more content from the brands and businesses they support (Oberlo).

Email Marketing Benchmarks and Statistics to Improve Your 2023 Strategy

Email may seem like an “old school” marketing strategy, but statistics and marketers agree email remains one of the most effective marketing channels.

With 4.48 billion daily email users, there’s no question email marketing can benefit your manufacturing business. In 2021, 77% of marketers noticed increased email engagement and a $36 return on investment (ROI) for every dollar spent!

Below, we dive into the email marketing metrics for 2022, giving insight into what’s working in email marketing and how the manufacturing industry compares. We also provide a comprehensive overview of ways you can improve your manufacturing business’s email marketing campaign in 2023.

Keep reading to learn more! 

With an increasing number of businesses promoting their products in video format, video marketing is exploding worldwide. Due to its ability to promote products and services, increase website traffic and engagement, and build relationships with viewers, there’s no wonder why video marketing has become an essential tool brands use to market themselves.

Read on to discover the best ways to promote your manufacturing business using video marketing and why it matters in today’s digital age.

Email is an efficient and effective strategy to reach your audience, but there are several things marketers should consider before hitting ‘send’.

Continue reading to dive deeper into email marketing trends and best practices and discover ways to make your email marketing strategies effective and up-to-date.