Isn’t it too early to talk about content marketing predictions in 2024?

When it comes to Artificial Intelligence (AI), there are tons of terms and concepts that can be challenging for marketing and sales professionals to keep up with. Each day, more and more articles come out on AI. I start reading and find myself asking - What the hell does that mean? 

Are you looking to take your digital advertising to the next level? Look no further than Google Ads. 

As the most popular search engine in the world, Google offers advertisers unparalleled reach and targeting capabilities. But the benefits of starting a Google ad campaign go far beyond just putting your brand in front of more eyes. With Google Ads, you can target your ads to the right audience, control your costs, measure your success, and more. But to do so, you must ensure you set up the campaign correctly from the start for optimal success.

Something to know about me, I don’t like to rush into anything. I am a planner by nature and hate doing things last minute. In this post, I will share with you 8 steps I have learned from my experience in Google ads campaigns — some learned the hard way. 

Let's be honest, not all campaigns are going to work. If you have been doing this long enough like me, you understand that failure is a part of the learning process.

It’s been said our fascination with artificial intelligence (AI) began in 1939 as we watched a tin man skip his way down a yellow brick road. Since then, generations of scientists have pursued the vision of AI, creating bigger, better, and “smarter” machines. In an age dominated by technology, we’re never surprised to learn about a system or program that’s more powerful. The news that does have people talking is the advent of technology that makes programs more personal.

On November 30, 2022, OpenAI introduced the ChatGPT chatbot, a natural language model designed to interact with users in a dialogue format that OpenAI says “makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.” ChatGPT intrigued and excited HubSpot founder and CTO Dharmesh Shah as it represented a bridge to what he referred to as ChatUX, the ability to put a natural chat interface on software. This vision inspired him and the HubSpot team to create ChatSpot, an app Shah called “a ChatGPT-powered A.I. tool that helps you grow better.”

Are you ready to take your digital marketing skills to the next level?

The best way to keep up with the latest marketing trends and technology is to invest in your own education. Stay ahead of the curve by attending marketing conferences and workshops and learning from thought leaders and industry professionals who share their insights, tips, and tricks to meet and exceed marketing goals.

But how do you decide which is right for you?

Well, that depends on what you want to learn and how you learn best.

Are you out there treading water in the vast ocean of new AI tools and capabilities? Possibly even drowning in it?

In today's rapidly evolving business landscape, you've likely tried various AI tools in your workplace. As a marketer, I wholeheartedly acknowledge the advantages of these tools in enhancing efficiency and conducting research. However, in a leadership role, I firmly believe you can’t use ChatGPT or other AI tools to install good work ethic traits.

Having good mentors, comprehensive training (including failure and mistakes), and individuals eager to learn from the ground up remains unparalleled. Before the AI Champions interject, I’m not encouraging the Rise of the War With Machines (or am I?)

This page was not written with artificial intelligence (AI), but [technically speaking] it could have been.

Introduction

Since its launch in November 2022, ChatGPT has become one of the fastest-growing tech products ever, with over 1 million users in the first five days and over 100 million by the end of January. It’s no surprise that the revolutionary AI chatbot has fueled a flood of new products utilizing the generative language model to simplify, streamline, and supercharge their CRM platforms.

The COVID-19 pandemic changed everything, including how we work, shop, and how much Netflix we watch. Its impact on the marketing world is no different.

As the marketing world has become more experimental, it has shifted its focus to personalization by building relationships with customers. One way to do this is by providing our audience with valuable, relatable, and consistent content.

Below, we provide an overview of why content marketing is more important than ever. We also dive into the manufacturing content marketing benchmarks and statistics for the last few years, giving insight into the key trends and challenges among manufacturing marketers.

Keep reading to learn everything you need to know to create an effective manufacturing content marketing strategy in 2025!