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Mapping Out An Email Sequence For Marketing Success an Interview with Caroline Matis

We all know email marketing is a crucial element in our marketing plans, but how can we use it more effectively?

In this interview, I sit down with Caroline Matis from Emma and we talk about how to map out and use email marketing throughout the customer journey. Caroline also gives us a sneak peek at what she will be talking about during her session at Experience Inbound this June.

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1. How long have you worked at Emma? What is your role?

I’ve been with Emma, a CM Group brand, for eight months. Within this time, I’ve held a few roles. My first position included overseeing all social media and public relations for the company. Now, I’m the Corporate Marketing Manager, responsible for a larger portion of the marketing mix including communications, demand generation, events, and more.

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Author: Mary Jo Preston

Facebook Messenger Bots: Examples to Inspire You

Chatbots can go a long way in improving your customer service and user experience. These bots can be used online in a number of different ways but one of the most popular uses is through Facebook Messenger.

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Author: Stephanie Santoro

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 5)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

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Author: Todd Hockenberry

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 4)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

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Author: Todd Hockenberry

How to host video in HubSpot and embed on your blog or landing page. (2018 New Feature Tutorial)

HubSpot just released their all new HubSpot Video product that allows customers to host videos throughout the HubSpot platform. This is available in HubSpot Pro and Enterprise versions of the Sales, Marketing, and Service Hubs. Host and manage video files inside the HubSpot platform, and embed those videos into website pages, blog posts, and social media channels with just one click.

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Author: Steve James

New HubSpot Flywheel, Product Features, Pricing, Announced at Inbound 2018


The inbound methodology has been built on the pillars of attracting, converting, closing, and delighting customers -- but does it seem like we have all forgotten the value of our new (and awesome) customers? What are you doing, right this minute, to delight your customers? Or more importantly -- how are you using your current customers to get more customers?
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Author: Janice Dombrowski

How to Use Hubspot Video In Your Sales, Marketing and Service Strategy

The use of video in marketing and sales is something influencers have touted as “the future of content” for the last five years. Despite the attention, the majority of brands are not yet harnessing the power of video to leverage marketing, sales and service offers for prospects and customers through every aspect of the marketing funnel.
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Author: Janice Dombrowski

Video Marketing: 5 Tips to Impact Your Video Results in 2018

Through his incredible storytelling skills, Tony Gnau enlightens us with how and why we should be fitting videos into our very own marketing funnels. Tony and his team at T60 Productions are communication experts, content creators and above all else… storytellers. They guide their clients through the corporate video production process and create videos people enjoy watching.

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Author: Sarah Neubauer

Predictable Revenue Growth For Industrial and Manufacturing Companies (Part 3)

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

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Author: Todd Hockenberry

9 Steps to Optimize Your Website’s Homepage

Making a bad first impression can be the difference between attracting new business or losing out on an opportunity.  With your competition only being a click away online, it’s important that your website immediately presents your business in a way that matches your expertise and professionalism.

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Author: Steve James