Each year, our Stream Creative team heads to Boston for the annual Inbound conference hosted by HubSpot. The best part about attending the conference is the opportunity we have to meet and network with some of the most creative and talented individuals from around the world. This past November, we came away from the event inspired to bring a similar experience to the sales and marketing professionals of Southeastern Wisconsin. That was when Experience Inbound was born and to be honest, we weren’t sure if anyone would come. Thanks to our event speakers, sponsors and supporters, we were thrilled to have more than 150 attendees join us for the inaugural event. Here are a few of our favorite actionable takeaways our event speakers shared to help boost your inbound efforts in the year ahead.
1. “Traditional marketing is like renting space on someone else’s assets”
Brian Halligan, Co-Founder & CEO of HubSpot
Brian kicked off the morning with a dynamic talk about the future of inbound marketing and sales. He began his discussion by mentioning the brisk walk to the Harley-Davidson® Museum from the Iron Horse Hotel – which in his compliments to the city of Milwaukee he mentioned was the “nicest place he has ever stayed.” He focused on many key inbound facts and areas of consideration including how to build your marketing assets.
Quick Tip: Marketing assets are thought of very differently today than they were 20 years ago, partly because of the way we now live and work. Instead of interrupting your way to get the attention of prospective buyers or clients through “renting space” on someone else’s assets (traditional advertising), how do you pull them in? That can be achieved through increasing webpages, links, keywords, followers, remarkable content, etc. Brian told us to think about building these assets as if you were building a moat around your business.
Watch a video of Brian Halligan’s Experience Inbound keynote presentation, view his slides and read his interview with Jeff Sherman of OnMilwaukee.com.