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CRO: Getting Marketing Conversions with Justin Rondeau

What is conversion rate optimization? And how can it help you grow your business?

If anyone understands the science of conversion rates, it's Justin Rondeau. Being the Director of Marketing at DigitalMarketerRondeau has spent his entire career working on optimization campaigns and has run hundreds of tests for both B2B and ecommerce brands and has analyzed 3,000+ tests across virtually every industry.

Through his research he has learned that when trying to optimize a campaign or landing page there are only four fundamental things that actually impact conversions: 

  1. The Offer 
  2. The Articulation
  3. The Targeting 
  4. The Design 
Naturally we were interested in learning more! 
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Author: Steve James

Is Email Marketing Still Effective? Video Interview with John Thies, Co-Founder of Email on Acid 

Is email marketing dead?

With as many emails one gets to their inbox, it raises the question. I sat down with John Thies, Co-Founder of Email on Acid to discuss this marketing tactic and dive deeper into what it takes to put together an effective email marketing strategy.

John Thies has built his career around helping marketers stay up-to-date on email marketing trends and implement tactics to send high-impact email marketing campaigns.

Believe it or not, email is still one of the most effective tools for getting your message out and, if used correctly, can have an enormous impact on brand awareness and revenue.

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Author: Mary Jo Preston

Top 10 Midwest Marketing Conferences You Don’t Want to Miss in 2015

Scouring marketing conferences both near and far, we have compiled a list of the top 10 Midwest marketing conferences taking place during the remainder of the year. Finding marketing conferences that don’t blow your budget is important, so we’ve focused on conference destinations that are road-trip friendly.

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Author: Janice Dombrowski

Upcoming 2014 Marketing Conferences

Looking for ways to expand your marketing knowledge and bring new ideas to your business? We’ve got just the thing!

Experience Inbound 2014 in MilwaukeeWe’ve compiled a list of Marketing Conferences all over the United States and around the world. These conferences cover a variety of marketing topics from internet marketing, mobile marketing, and social media marketing.

Find a conference in your area, or take a trip to attend one (or two).

**Be sure to check out our event too - Experience Inbound 2014 in Milwaukee, WI.**

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Author: Monica Madsen