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The Transition from Traditional to Digital Marketing

88% of the US owns a mobile device, and 25% of mobile users ONLY access the web from their phone.

digital marketing summitThat’s a pretty thought provoking statistic, shared with us by Pandora at the Digital Marketing Summit, hosted by Boelter + Lincoln in Milwaukee. At the summit, various speakers discussed how marketing and advertising has changed and evolved due to the rapidly growing world of technology.

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Author: Mary Jo Preston

Inbound Marketing Weekly Recap - Oct. 3 - 7

Quick Response (QR) codes are being used in businesses to expand their reach. It seems like you can't go anywhere without seeing a QR code on a label, wall, or even on t-shirts. I've even seen QR codes on ketchup bottles, telling you about the product and business. The reason QR codes are so effective is because they are able to hold information and are easy to use. They connect people to other people, businesses, and online content. Here are this week's QR code articles, explaining how to use QR codes for all types of businesses.

Stream Creative QR Code
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Author: Monica Madsen

Inbound Marketing Weekly Recap - Sept. 19 - 23

It’s all about getting found. How you go about getting found is the real test. Search engines, social media, and blogs have revolutionized lead generation. Consumers spend most of their time online for shopping research, reading reviews and blogs, and just using search engines. Because of this, businesses are making the transformation from outbound to inbound marketing. To remain competitive with their websites, businesses should create an engaging online atmosphere for their customers, to make it more readily available to sell products and services. Here are steps, strategies, and advice from lead generation experts.

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Author: Monica Madsen