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Secrets To Creating A Lead-Generating EBook For Manufacturers

Creating a lead-generating ebook can be especially challenging for manufacturers given the complexity of their products and services. Understanding the unique challenges and interests of key personas for a particular product group is the first step to developing valuable content and determining a direction for a design that appeals to the reader. At the start of the ebook development process, it’s important to keep in mind that regardless of the ebook’s theme, its ability to teach, inspire and motivate are the ultimate elements for success.

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Author: Jeff Coon

Free Kindle Book Creates Viral Social Media Marketing

A couple of weeks ago, a new book "Empowered" hit the store shelves. They also included free downloads during the premier week for U.S. Kindle users. I was made aware of this promotion through my Forrester enewsletter subscription (which I signed up for after reading Groundswell). In this past year, using free ebooks, whitepapers, research data, etc has become the norm for companies looking to increase leads by using this inbound marketing technique. However, I haven't seen anyone give away a Kindle book like this before! Even if you don't have a Kindle, why not download the book and read it on the Kindle App for your iPad, iPhone, Blackberry, Android, Mac or PC?

Empowered Facebook Page Promoting Free Kindle Book
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Author: Steve James

Twitter increases website traffic by 500%

As a follow up to yesterday's article on the power of twitter to increase brand awareness, I would like to share another recent example that illustrates how Twitter can help increase website traffic by leveraging social networks.

How to create an ebook
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Author: Jeff Coon