The following is a guest post from Frank Belzer, a sales development expert and Senior Sales Strategist and VP of Corporate Training at Kurlan and Associates. Frank is a regular contributor to the sales and sales management training curriculum at Kurlan and Associates and is the host of the weekly Internet Radio Show, Sales Talk Live.

In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (MindFire).  See a breakdown by industry.

Build a great website that creates brand awareness and generates leads. This is any businesses’ goal when going through the process or creating a website, or even social networking profile. What steps should a business take to build a website that links their needs to the needs of their customers? Check out this week’s website checklist to see if your website meets all the requirements.

It’s all about getting found. How you go about getting found is the real test. Search engines, social media, and blogs have revolutionized lead generation. Consumers spend most of their time online for shopping research, reading reviews and blogs, and just using search engines. Because of this, businesses are making the transformation from outbound to inbound marketing. To remain competitive with their websites, businesses should create an engaging online atmosphere for their customers, to make it more readily available to sell products and services. Here are steps, strategies, and advice from lead generation experts.