From LinkedIn anxiety to perfectionism and content burnout, Shaily Hakimian-Armstrong, owner of Your Social Media Sherpa, touched on many of the challenges marketers quietly struggle with every day at Experience Inbound 2026. But instead of offering another list of hacks or trends, she shared a more human approach to social media. One centered around authenticity, relationships, and making content feel a whole lot less intimidating.
If you’ve ever stared at a blank content calendar wondering what video to make next, YouTube’s Inspiration Tab in YouTube Studio might be exactly what you need. Available only on desktop and in all global markets, this feature is designed to spark ideas and help creators kickstart the video planning process.
With Reddit’s recent $60 million AI content licensing deal with Google, it’s clear that the platform’s influence is growing in more ways than one. Reddit is not only a hub for authentic, user-driven conversations but it’s also becoming a potential goldmine for businesses looking to tap into its 57 million daily active users. However, before diving headfirst into marketing on Reddit, it’s important to weigh the pros and cons—especially since it functions very differently from other social media platforms like Facebook or X.
Are you tired of spending hours editing images for your projects? Look no further than AI technology and Adobe Firefly. With the power of generative AI, you can easily enhance your images in no time. In this blog post, I'll walk you through the steps on how to use AI and Adobe Firefly for image editing, and finalize with Photoshop.
Are you out there treading water in the vast ocean of new AI tools and capabilities? Possibly even drowning in it?
I made a joke about organic reach on Facebook this morning. Nobody got it!
Want to make video but all you have is Photoshop? No problem! Adobe Photoshop has video editing capabilities that you can use to make professional looking marketing videos.
While looking through the Inbound 2020 agenda, I found myself most excited about Zach Basner's session Creating A World-Class Business YouTube Channel (And Actually Generating Leads). Many businesses have a YouTube channel, but many of them use it as little more than a glorified video hosting platform. Which seems like a lot of wasted potential.
We're all familiar with the phrase "content is king". Since being coined in 1996 by Bill Gates, it's been overworked in articles and blogs across the internet. Are you sick of hearing it? Maybe. Is it still true? Absolutely.
For businesses looking to get started on social media, or even for those who want to ramp up their social media marketing efforts, one question looms over their marketing team: how do I get results without running afoul of the rules?
