HubSpot’s sales services allow users to do amazing things. Stellar CRM? Check. Email templates, sequencing and live chat? Check. But sometimes you need more than that. HubSpot Sales Professional offers even more capabilities -- but is it right for your team?

As a partner in an agency that adopted HubSpot’s inbound marketing methodology early on, I was excited to learn about the new Inbound Sales Certification Training that is now available for sales and marketing professionals. Below you’ll find a link to learn more about this new model and training opportunity as well as more of my favorite posts from the week including information on crafting persuasive content, Google’s RankBrain, a tool to help you create Facebook videos, and a guide to local content marketing. 

Approximately twice a month, a local number appears on my caller I.D. It’s a number from a company that I don't recognize and it interrupts my work. I rarely answer calls from numbers I don’t recognize, so I just let it ring and ring. I probably should answer the phone and end this sales-cycle roller coaster. No more than a minute later, I will have a new email with the subject line “Voicemail" arrive in my inbox. By now I know the script of this particular salesperson and can tell you that they provide IT services for businesses that use Microsoft.