Every company can benefit from utilizing effective content to drive sales and close more deals. But how can your marketing and sales departments work together to produce more effective content?

The inbound methodology has been built on the pillars of attracting, converting, closing, and delighting customers -- but does it seem like we have all forgotten the value of our new (and awesome) customers? What are you doing, right this minute, to delight your customers? Or more importantly -- how are you using your current customers to get more customers?

The use of video in marketing and sales is something influencers have touted as “the future of content” for the last five years. Despite the attention, the majority of brands are not yet harnessing the power of video to leverage marketing, sales and service offers for prospects and customers through every aspect of the marketing funnel.

HubSpot’s sales services allow users to do amazing things. Stellar CRM? Check. Email templates, sequencing and live chat? Check. But sometimes you need more than that. HubSpot Sales Professional offers even more capabilities -- but is it right for your team?

As a partner in an agency that adopted HubSpot’s inbound marketing methodology early on, I was excited to learn about the new Inbound Sales Certification Training that is now available for sales and marketing professionals. Below you’ll find a link to learn more about this new model and training opportunity as well as more of my favorite posts from the week including information on crafting persuasive content, Google’s RankBrain, a tool to help you create Facebook videos, and a guide to local content marketing. 

Approximately twice a month, a local number appears on my caller I.D. It’s a number from a company that I don't recognize and it interrupts my work. I rarely answer calls from numbers I don’t recognize, so I just let it ring and ring. I probably should answer the phone and end this sales-cycle roller coaster. No more than a minute later, I will have a new email with the subject line “Voicemail" arrive in my inbox. By now I know the script of this particular salesperson and can tell you that they provide IT services for businesses that use Microsoft.