Are you producing content but struggling to improve your search rankings, readership and web visits? If so, you are not alone and there are a few tips and tools that you can begin incorporating right away to boost your content marketing strategy. This week’s flashback posts include tips on optimizing content for great SEO, producing live videos to connect with prospects and customers, podcasts that can help you grow professionally and grow your business and important considerations to help you generate more blog readers. Take a look at my favorite posts from this past week:

Have you done the necessary research to create an in-depth buyer journey map? If not, you could be missing out on critical data that would improve the success of your marketing strategy and campaigns. This week’s flashback posts include some great examples of buyer journey models, rules to help you crush the competition, the LinkedIn mistake almost all of us are making and much more. Take a look at my favorite posts from this past week: 

Marketing in what we like to call “unsexy” industries can be a challenge. This week’s flashback posts include ways to think outside the box and achieve marketing success in challenging industries, as well as LinkedIn settings updates, setting Google calendar goals, new sharing options on Facebook and more. Here are my favorite posts from this past week:

Here in the Stream office, we’re tipping our cheeseheads proudly at being named Wisconsin’s most “superlative, optimal, unrivaled and preeminent” inbound marketing agency by Revenue River Marketing. Who’s Revenue River? What looks to be an awesome digital marketing agency located in Castle Rock, Colorado, who took on a challenging project called “50 States of Inbound” to find premier inbound marketing agencies throughout the United States. What wasn’t challenging about this task? The fact that they could find a prominent inbound marketing agency in EVERY state.

Do you struggle with finding professional freelancers? This week’s flashback posts include LinkedIn’s new service to help identify reliable freelance help as well as tips for managing your fear of public speaking. You’ll also learn about a great tool to help manage Facebook groups, guidelines for creating websites focused on user experience and the best apps for work. Here are my favorite posts from this past week:

How have social channels helped with your content marketing strategy? This week’s flashback posts touch on ways you may not be currently leveraging content-sharing opportunities on social. You’ll also learn about an easy tool to create beautiful eBooks as well as some updates Google has made that effects local search marketers. Check out my favorite posts from this past week:

There are so many opportunities for marketers to build their brand and business using social media platforms. In regard to those that offer live streaming, there has been has been a lot of discussion about the growth of these channels. This week’s posts dive deeper on Facebook’s new live streaming feature and how to do Snapchat right, in addition to some great posts on tools to up your Instagram marketing game, documenting content marketing workflows, and conversion rate optimization. Here are five interesting posts that stood out to me this past week:

As a partner in an agency that adopted HubSpot’s inbound marketing methodology early on, I was excited to learn about the new Inbound Sales Certification Training that is now available for sales and marketing professionals. Below you’ll find a link to learn more about this new model and training opportunity as well as more of my favorite posts from the week including information on crafting persuasive content, Google’s RankBrain, a tool to help you create Facebook videos, and a guide to local content marketing. 

Approximately twice a month, a local number appears on my caller I.D. It’s a number from a company that I don't recognize and it interrupts my work. I rarely answer calls from numbers I don’t recognize, so I just let it ring and ring. I probably should answer the phone and end this sales-cycle roller coaster. No more than a minute later, I will have a new email with the subject line “Voicemail" arrive in my inbox. By now I know the script of this particular salesperson and can tell you that they provide IT services for businesses that use Microsoft.

If you’re looking to boost your email subscribers, learn more about LinkedIn advertising strategies, discover design tips for non-designers and more, this week’s posts are for you. Also, if you are in the process of creating or refining a presentation, be sure to check out my favorite post on dumb slides you should delete immediately and what to say instead. Here are five great marketing and sales posts that stood out to me this past week: