Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization
Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization
HubSpot just released their all new HubSpot Video product that allows customers to host videos throughout the HubSpot platform. This is available in HubSpot Pro and Enterprise versions of the Sales, Marketing, and Service Hubs. Host and manage video files inside the HubSpot platform, and embed those videos into website pages, blog posts, and social media channels with just one click.
Through his incredible storytelling skills, Tony Gnau enlightens us with how and why we should be fitting videos into our very own marketing funnels. Tony and his team at T60 Productions are communication experts, content creators and above all else… storytellers. They guide their clients through the corporate video production process and create videos people enjoy watching.
Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization
Making a bad first impression can be the difference between attracting new business or losing out on an opportunity. With your competition only being a click away online, it’s important that your website immediately presents your business in a way that matches your expertise and professionalism.
The landscape of marketing among manufacturing companies is changing. If your company is still relying solely on outbound marketing (traditional advertising) by using print ads, trade shows, telemarketing and other costly tactics to generate new business by pushing messages outward – you are sure to experience something our partners at HubSpot call the “Oh S**T” Moment.
This is the moment when you realize that it is not only people looking for a Black Friday deal, a new phone or an electronic item that use Google for their search. Did you know that over 90% of B2B buyers (including those researching new manufacturing equipment and services) start their research online? If your potential customers can’t find you, they may find your competitor. And there is that moment…
As B2B marketers, we all know that social media is more than just cat pictures. Social media is a powerful tool for reaching your prospects and customers, when used correctly.
Bringing together our marketing community to master the latest tips, tricks and tactics from our industry's thought leaders is what Experience Inbound marketing conference is all about.
This year, we flew in 12 of the best marketing speakers on the national circuit. The day started with Jay Acunzo, giving an amazing, high-energy keynote that set the tone for the day. Then, our speakers were turned loose to share their secrets on all things inbound marketing - covering all areas from email to SEO to content to analytics to video, and much more.
What were the top takeaways? Who better to ask than the pro marketers who attended the conference and invested their day in getting up to date on the latest in inbound marketing. We asked them one question:
WHAT ARE YOUR TOP MARKETING TAKEAWAYS FROM EXPERIENCE INBOUND '18?
Their contributions are, in a word, awesome! Whether you attended the event or not, go ahead and grab some new marketing tactics - compliments of our participants:
