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How to Grow Your Social Media Followers in 2018 (Video Interview with Tara Robertson of Sprout Social)

People are consuming more content than ever before. In today's fast paced world the easiest way to stay up to date with the constant stream of information is with social media's top channels including Facebook, Instagram, LinkedIn and more. And this is true for both B2B and B2C audiences.

It's easy to feel overwhelmed by the sheer magnitude of it all. With so many other brands putting out nonstop content through multiple different platforms, how is your audience supposed to notice you?

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Author: Steve James

How to use Facebook Audience Insights (2016 Tutorial)


FBInsightsWeb.jpgFacebook Audience Insights is an incredible analytical tool that when used to the fullest, will provide you with a large amount of demographic and behavioral data about your audience and competitors. Facebook Audience Insights is my go-to tool for researching personas and identifying the right audience for Facebook ads. Insights can be accessed through Facebook Ads Manager and is free to use.

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Author: Steve James

Inbound Marketing Weekly Recap - Oct. 24 - 28

Non-profits use stories to share their message in hopes of getting their audience to take action. Ironically enough, social media is used by businesses to share stories and communicate with their audience. So, why not use social media for non-profits? That is exactly what top non-profit organizations are doing. Using social media can benefit your cause and further spread its awareness. Learn how other non-profits are incorporating social media into their strategy.

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Author: Monica Madsen

Milwaukee Outbound Flight to Inbound Marketing in Boston

Milwaukee Flight to Boston for Hubspot and IMS conferenceOur flights and hotel rooms have been booked and today four of us at Stream Creative are flying (gotta love AirTran Wi-Fi) to Boston for two inbound marketing events this week.

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Author: Steve James

Social Media Strategy: Start Small. Finish Big.

Grow into your social media plan.When putting together a social media strategy, focus on the small things to help drive big success. Companies often struggle with the notion of where to begin - especially those companies that sell a large number of products or services. By starting too big, you could be setting yourself up for failure - OR preventing yourself from starting at all.

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Author: Jeff Coon