This page was not written with artificial intelligence (AI), but [technically speaking] it could have been.

Email is an efficient and effective strategy to reach your audience, but there are several things marketers should consider before hitting ‘send’.

Continue reading to dive deeper into email marketing trends and best practices and discover ways to make your email marketing strategies effective and up-to-date.

The silos of traditional organizational department structures are crumbling. There has been a welcomed shift in strategic thinking, emphasizing collaborative work circles and interdepartmental teams. Not only does it make sense from a tactical standpoint, the collaboration between two key departments – marketing and customer service – is essential.

No matter the industry, chatbots are becoming an essential tool. More than 1.4 billion people and more than 60% of Millenials already use chatbots and that number is rising.

Is your business struggling to offer 24/7 answers to the questions customers are asking?

Are you seeking opportunities to reduce sales friction and seamlessly pass prospects through their buyer journey from awareness, to consideration, and finally, to the decision stage of their journey?

If yes, then you might want to learn more about chatbots.

Prospects. Buyers. Seekers of information.

There are a lot of ways to think about the folks you want to buy your product or use your services. What they have in common is what you need to find out.

Do you ever find yourself stuck in a copywriting rut? Have you started a blog only to have it lose direction halfway through?

If you have 5 minutes, follow along as we review the simple steps you can take to optimize your content calendar with data. As a savvy marketer, this may not be new-to-you information, but it will serve as a good reminder to look at what your data is telling you!

By using data to drive your blogging decisions, you can: