If you have 5 minutes, follow along as we review the simple steps you can take to optimize your content calendar with data. As a savvy marketer, this may not be new-to-you information, but it will serve as a good reminder to look at what your data is telling you!
By using data to drive your blogging decisions, you can:
Proving the value of your online marketing and advertising campaigns should be easy. Every website platform, online advertising program and social media website now comes complete with data - tons and tons of data. When you add that to Google Analytics, MOZ, SEMrush and the like, you have endless reporting capabilities at your fingertips. In fact, if you are not currently overwhelmed with the sheer volume of available data, please, tell us your secret.
Despite reports of oversaturation of content and overwhelmed search engines, content creation remains a key strategy component for any inbound marketer looking for increased lead generation, overall brand awareness and growth.
We all know there is a ‘big event’ starting today somewhere in Brazil and I bet a lot of us marketers are busy thinking about clever ways to attach our brands to the concepts of teamwork, perseverance and positive sportsmanship.
Each year, our team at Stream Creative is proud to issue our picks for the top Midwest marketing and advertising conferences. With budget and short-distance travel in mind, we’ve lined up a great list for 2016!
Congratulations! You’ve successfully secured the green light to pursue your inbound marketing campaign dreams. But the biggest challenge you’ll face as an inbound marketer is yet to come and it’s not at all what you might expect.
Inbound marketing success starts and ends with the creation, amplification and distribution of unique and valuable content. Great content can inspire, solve a problem, answer a question and build the foundation for consumer trust every brand seeks. So it is no surprise that business both big and small are writing, posting, tweeting and sharing more content than ever before. In a single 24-hour period there are 2 million new blog posts published, 294 billion emails sent, 864 thousand hours of video added to YouTube and 400 million posted tweets.
If you are looking for an opportunity to rub elbows with key influencers in your industry and build a networking community of like-minded, bright professionals, consider attending an industry conference, prepared, the right way. This doesn’t mean stocking up on new pens and stationary; this means doing your research, preparing your objectives and updating your contact information and online touch points. Attending a conference without proper preparation is a missed networking opportunity.
Tasked with a goal to improve your online presence and increase website traffic, your small marketing team and limited budget may initially discourage you. The truth is -- growth strategies do not have to be complicated to be successful.
If you want to capitalize on search engine marketing and optimization and develop your brand or business as a thought leader, you need to harness the power of online communities. Regular engagement with online communities is a great marketing and sales strategy, leveraging your existing expertise to build your brand reputation and expand your online reach.
