Prospects. Buyers. Seekers of information.

There are a lot of ways to think about the folks you want to buy your product or use your services. What they have in common is what you need to find out.

Do you ever find yourself stuck in a copywriting rut? Have you started a blog only to have it lose direction halfway through?

If you have 5 minutes, follow along as we review the simple steps you can take to optimize your content calendar with data. As a savvy marketer, this may not be new-to-you information, but it will serve as a good reminder to look at what your data is telling you!

By using data to drive your blogging decisions, you can:

Proving the value of your online marketing and advertising campaigns should be easy. Every website platform, online advertising program and social media website now comes complete with data - tons and tons of data. When you add that to Google Analytics, MOZ, SEMrush and the like, you have endless reporting capabilities at your fingertips. In fact, if you are not currently overwhelmed with the sheer volume of available data, please, tell us your secret.

Despite reports of oversaturation of content and overwhelmed search engines, content creation remains a key strategy component for any inbound marketer looking for increased lead generation, overall brand awareness and growth.

We all know there is a ‘big event’ starting today somewhere in Brazil and I bet a lot of us marketers are busy thinking about clever ways to attach our brands to the concepts of teamwork, perseverance and positive sportsmanship.

Each year, our team at Stream Creative is proud to issue our picks for the top Midwest marketing and advertising conferences. With budget and short-distance travel in mind, we’ve lined up a great list for 2016!

Congratulations! You’ve successfully secured the green light to pursue your inbound marketing campaign dreams. But the biggest challenge you’ll face as an inbound marketer is yet to come and it’s not at all what you might expect.