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Our Inbound Marketing and Design Blog. Topics from digital marketing, web design and development, social media, and results driven marketing strategies.

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Refreshed Design and Improved Navigation Boosts Traffic 84% For Award-Winning Insurance Website

Posted by Brian Brinkman on Dec 31, 2015 10:49:59 AM

RRSite.jpgStaying on top of the ever-changing world of digital marketing and online visibility can be exhausting for a marketer. Considering mobile usage, Google web search and algorithm changes, as well as being able to provide the best overall online experience for a visitor; businesses are constantly challenged with finding ways to improve the functionality of a company website. When considering a website redesign or refresh, one important factor to keep in mind is that new features should incorporate components that not only improve SEO, but the overall perception, interaction and awareness of your business.

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Topics: Design, HubSpot, website design, Hotjar, Navigation

Take Bottom of the Funnel Offers to the Next Level with “Request A Sample”

Posted by Jeff Coon on Dec 31, 2015 10:48:15 AM

MojoLogo.jpgConverting bottom of the funnel leads to customers may be the most critical stage of your sales funnel. At this point you’ve captured a prospect’s attention through blog articles, tip sheets, ebooks and more. Now is the point where if you offer a unique product or service, a “request a sample” opportunity could be the next phase that ultimately seals the deal. This step can be particularly valuable if the product and service you offer is complex, best explained visually, and showcases superior features offered within your industry.

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Topics: Workflows, HubSpot, Sales, Bottom of the Funnel

Responsive Design & Mobile Filter Sets Websites Apart

Posted by Steve James on Dec 31, 2015 10:47:31 AM

In 2015, the number of mobile-only internet users exceeded desktop-only users. Additionally, Google championed responsive website design by judging how “mobile-friendly” a site is and using that metric to weight results served to mobile devices – affecting actual page rankings. Many companies scrambled this past year to be sure their websites were up to par in regard to Google’s mobile standards. For businesses who have not yet made the necessary website design changes that provide responsive design for multi-size device users, you may struggle to be found by prospective customers or lose them due to an inadequate experience.

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Topics: HubSpot, Mobile Marketing, Mobile Websites, Responsive Design

Secured Buy-in for an Inbound Program? 7 Tactics to Train Your Team

Posted by Janice Dombrowski on Oct 20, 2015 9:00:00 AM

Congratulations! You’ve successfully secured the green light to pursue your inbound marketing campaign dreams. But the biggest challenge you’ll face as an inbound marketer is yet to come and it’s not at all what you might expect.

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Topics: Content, Inbound Marketing, Content Marketing, HubSpot, Training

5 Ways Churning Out Content Is An Inbound Marketing Balancing Act

Posted by Andrea Meyers on Oct 13, 2015 8:30:00 AM

Successful inbound marketers understand the link between campaign development, content marketing and branding, and the power it holds to staying competitive while boosting ROI. In fact, according to HubSpot’s State of Inbound 2015 Report, companies are three times more likely to see a higher ROI on inbound marketing campaigns than outbound. With the right mix of content contributors and promotion of content, businesses will experience more traffic, engagement, lead generation and sales.

According to HubSpot’s report, organizations that saw the largest increase in ROI from 2014 to 2015, expanded their content creation strategies by employing and including contributions from not only staff writers, but also guest contributors and freelancer / third party writers. Companies that called on fewer guest and staff contributors experienced a definitively lower ROI for the year. What this tells us is that successful inbound content creation, takes as much balance as walking a tight rope.

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Topics: Content, Content Creation, Inbound Marketing, Content Marketing, HubSpot

HubSpot’s New Ads Add-on Tracks Conversions, Not Clicks

Posted by Steve James on Sep 15, 2015 9:30:00 AM

For years, inbound marketing pioneer, HubSpot, revealed insightful and successful tactics that helped businesses grow while decreasing, or altogether eliminating traditional advertising from their marketing budgets. One exception has been the use of pay-per-click (PPC) and promoted social ads. As an agency, we have experienced that these types of digital ads can be an essential element of both B2C and B2B campaigns. At last week’s 2015 Inbound Conference, HubSpot representatives reiterated the benefits this type of advertising provides when implemented in a way that is measureable. In fact, 53% of customers have tried ads this year. As our team sat in the audience and listened to HubSpot co-founder, Dharmesh Shah, announce the release of the new Ads Add-On feature, we were all in agreement that this new enhancement will provide even more value for many of our clients.

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Topics: Inbound Marketing, Marketing Campaign, HubSpot, Digital Media, HubSpot Ads, Inbound 2015

4 Ways To Nurture Your Leads With Predictive Lead Score

Posted by Andrea Meyers on Sep 9, 2015 3:30:00 PM

Qualifying prospective customers is an essential function for many companies that want to nurture and convert the best prospects. It is also an important factor in analyzing information about less qualified leads and determining factors that could be used to increase their level of qualification. A valuable resource that has allowed HubSpot users to establish a scoring system that assigns point values to contacts based on individual contact properties, form submissions and list memberships is called Custom Lead Scoring. Its benefits include:

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Topics: Lead Nurturing, Inbound Marketing, HubSpot, Predictive Lead Score, Inbound 2015, Custom Lead Score

Experience Inbound 2015 Sales and Marketing Conference Recap

Posted by Steve James on Jun 9, 2015 3:27:22 PM

sc-inbound-wisco-imageLast week we collaborated with Weidert Group of Appleton, WI to host an amazing 2-day conference called Experience Inbound. The event was held at two of the states most iconic sports venues including Wednesday at Miller Park in Milwaukee and Thursday at Lambeau Field in Green Bay. Over the course of the two days, 240 attendees came together to meet, share expertise and throw down some serious sales and inbound marketing knowledge. We can’t thank these dynamic speakers enough for their time and participation in our event.

Additionally, we’d like to extend a big thank you to our event sponsors:

Take a look at what our attendees and speakers had to say about the event throughout the day!

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Topics: Inbound Marketing, Google, HubSpot, milwaukee brewers, Experience Inbound, Sales, Wistia

3 Reasons Sales Professionals Should Give Thanks For Inbound Marketing

Posted by Steve James on Nov 26, 2014 11:24:29 AM

hubspot-sales-image-2-2Over the past 8 years, inbound marketing has become a movement adopted by a large majority of professionals in various industries from B2C to B2B. It wasn’t until recent years that this wildly successful way of attracting and nurturing prospects and customers has extended beyond the marketing department. Organization leaders in all department areas including HR, business development, training, IT and more, continue to lean on inbound philosophies to achieve goals. While these areas of business have been influential, one department that has likely made the strongest impact by using inbound marketing strategy is sales.

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Topics: Inbound Markeing, HubSpot, Sales, CRM, Sidekick

4 Ways HubSpot’s New CRM System Will Transform Sales For Small & Mid-Sized Businesses

Posted by Steve James on Sep 16, 2014 4:30:00 PM

HubSpot CRM What do feel when you look out the window of your home and see someone walking up your doorstep with a clipboard? The first feeling may be fear, the second is likely anxiety, and the third is oftentimes annoyance. Gone are the days when people tolerated disruptive soliciting and selling.

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Topics: Inbound Marketing, HubSpot, Sales, Inbound 14, CRM

 

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