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Stream Creative Blog

4 Ways HubSpot’s New CRM System Will Transform Sales For Small & Mid-Sized Businesses

Posted by Steve James on Sep 16, 2014 4:30:00 PM

HubSpot CRM What do feel when you look out the window of your home and see someone walking up your doorstep with a clipboard? The first feeling may be fear, the second is likely anxiety, and the third is oftentimes annoyance. Gone are the days when people tolerated disruptive soliciting and selling.

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Topics: Inbound Marketing, HubSpot, Sales, Inbound 14, CRM

Website Redesign: 5 Tips to Create Team Pages People Actually Want To Read

Posted by Andrea Brinkman on Sep 4, 2014 4:42:41 PM

Last week, we had the pleasure of helping our friends and partners with PR 20/20 launch their new website. As fellow inbound marketers based out of Cleveland, Ohio, the PR 20/20 team created exceptional content and imagery while our Stream Creative web team assisted with the design and development of the site. One element of the website that is a favorite of both groups is the team page - highlighting the company’s philosophy of creating a “culture of we,” along with personalized bios and individual / group interests and passions.

pr2020-hubspot-cos-design

The personalities, expertise and ethics of the people that make up a company are as important as the company’s reputation and achievements. Creating a team page that offers unique insight into a company’s culture and character adds value to any site where client / agency partnerships are an important part of business relations. Additionally, it adds a personal element and credibility that builds trust with partners and clients. These are 5 of our favorite elements of PR 20/20’s website team page that are great examples of how to make employees stand out, while exhibiting unity: 

1. Put a face & personality to the name. Most companies include professional photos of key personnel on their team page that will help partners, clients and prospects put a face to the name. PR 20/20 took this feature a step further by not only including a headshot of each of their team members, but personal photos with friends and family to showcase each unique personality. Multiple photos of the team at social functions were incorporated on the site page to display camaraderie, teamwork and most importantly, the fun that the group enjoys together.

2. Explain what has contributed to professional expertise to establish credibility. Rather than including the traditionally, often stuffy bio information, PR 20/20 included individual team member’s “professional moments”, “favorite moments” or “fun facts” both personally and professionally to allow their staff to highlight skills, areas of expertise and other industry credentials. 

3. Include fun, personal passions and interests that make individuals approachable and showcase personalities. Each individual team member’s page includes a listing of personal passions and interests that correspond with photos of friends, family and hobbies. The value of including interesting personal information makes the individual more approachable to the reader - offering possible commonalities and interests. The bottom line is that it portrays the company as a group of real people and will likely give clients and prospects something to talk about next time they chat with their PR 20/20 partner. 

4. Include personal social media handles or links. A company is only as strong as its team and this philosophy shines through when a team member shares their expertise via social channels. While it’s important to position a company as an industry expert, oftentimes team members have much to contribute via their personal blogs, relevant publications and other content they read or research on a daily basis. The information shared through an employee's personal social channels is a reflection of the company’s expertise as a whole. Including an employee’s personal social handles or links is a great way to encourage readers to get to know your staff and the knowledge they offer, by following their daily postings.

5. Encourage team members to provide descriptive quotes for their colleagues’ pages – further showcasing personalities, expertise and work ethic. One of our favorite elements of the PR 20/20 team page is the “testimonial” quotes fellow team members provided for each individual’s bio page. The quotes not only represent who the employee is as an individual, but also the strength of their individual role and incredible value they bring to the team (as told by their colleagues). 

Team bio & about pages are one of the most important components of any website. PR 20/20 did an incredible job putting a face to the personalities that make up their team, allowing website visitors to view the “realness” of their company. Adding a human touch can help build credibility and position your company and its representatives not only as thought leaders, but partners that clients and prospects will respect. 

How can you add greater personalization to showcase the expertise and unique personalities of your team on your company bio or about page?

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Topics: Content, Inbound Marketing, HubSpot, Web Design and Development

3 Must-See Elements of Inbound Marketing Week 2014

Posted by Andrea Brinkman on Apr 23, 2014 12:40:00 PM

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As if inbound marketing wasn’t exceptional enough as is – it now has its own dedicated week where professionals from around the globe will unite. In partnership with HubSpot and Eventbrite, Inbound Marketing Week will take place June 2nd – 6th, 2014 with a series of events happening globally which will allow professionals to collaborate, share knowledge and ideas, best practices and trends. Whether you'll be hosting your own event or attending one in your area, here are 3 elements to help plan your Inbound Marketing Week:

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Topics: Lead Nurturing, Lead Generation, Content Creation, Content Marketing, HubSpot, Inbound Marketing Week, Inbound Marketing Day

How-To Create a Blog in HubSpot’s COS {Quick Tip}

Posted by Monica Madsen on Nov 11, 2013 11:34:00 AM

HubSpot COS Quick TipsEver get used to how something works and have everything set up the way you like it, and then it updates and changes on you? You then have to relearn the new updates and steps and get used to a new platform.

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Topics: Blogging, HubSpot, Quick Tip, COS

Don’t Miss The Bus: Create Leads & Build Loyalty With Video

Posted by Steve James on Sep 25, 2013 1:14:26 PM

y-youtube-imageWhen our friends at Hubspot asked me to contribute as a guest “instructor” for their brand-new back-to-school e-book: “ABC’s of Inbound Marketing,” I jumped at the chance to cover “Y” – Youtube. I want to help marketing professionals understand how important and easy incorporating video into your marketing strategies can be and the success you will experience from increased lead generation and stronger customer loyalty.

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Topics: video marketing, Content Marketing, Inbound Markeing, HubSpot, Video

HubSpot Launches Inbound Experience & Content Optimization System

Posted by Jeff Coon on Aug 21, 2013 6:52:00 AM

smart-contentThis week, 5,000+ marketers from around the world have come together in Boston, MA for Inbound 2013 – a four-day event hosted by HubSpot featuring more than 100 keynote sessions, product demonstrations and entertainment.  The Stream Creative team is onsite and not only are we learning from colleagues representing other parts of the country and sharing a bit of our own expertise, we are hearing all about the incredible new product offerings being launched this week by HubSpot.  One of the biggest announcements happened today with the unveiling of The Content Optimization System, Social Inbox and Signals. Here’s the latest on what HubSpot platform users have to look forward to with many more details to come…

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Topics: Buyer Persona, Content Marketing, HubSpot, Smart Content, Signals

Increase Social Media ROI with HubSpot’s Social Inbox

Posted by Monica Madsen on May 7, 2013 3:00:00 PM

“Social media creates kinship between companies and customers, and kinship equals purchase intent. - Jay Baer 

HubSpot social inbox helps increase social media roi
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Topics: HubSpot, social media, ROI

Key Takeaways from HubSpot's 2013 State of Inbound Marketing Report

Posted by Steve James on Apr 24, 2013 1:19:00 PM

2013 state of inbound marketingToday HubSpot released it's fifth edition of the State of Inbound Marketing Report. This 2013 edition is 164 pages jammed with stats, key insights and takeaways on inbound tactics and strategy that any marketer or business should review. This report is the most comprehensive review of the inbound industry available, with data analysis from over 3,300 participants from 128 different countries, including CEOs, agencies, and marketers.

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Topics: Inbound Marketing, HubSpot, Inbound Milwaukee

The HubSpot Way to Optimize Your Website for Search Engines

Posted by Monica Madsen on Jan 14, 2013 8:47:00 AM

HubSpot is a leader in the inbound marketing world. They know the ins-and-outs of online marketing, and have created amazing all-in-one marketing software. The marketing software makes all these things possible:

  • Blogging
  • Social Media
  • Search Engine Optimization
  • Calls-to-Actions
  • Landing Pages
  • Lead Management
  • Email
  • Marketing Automation
  • Closed Loop Analytics

HubSpot Website OptimizationThose are a lot of awesome features in one product, so you can see why we use it here at Stream Creative. HubSpot has built their brand and made themselves a credible expert in marketing and website growth and development. They are our go-to source for information and resources. Because we think so highly of them, we wanted to share their guide to optimizing your website for search engines.

Importance of Website SEO

First off, an explanation of the importance of website optimization, or search engine optimization (SEO), is needed. SEO is about focusing and narrowing the topics on the pages of your website, making each page unique. Having unique pages based on one topic, or keyword, helps search engines to track and index your website pages, and thus include them in search results. The goal of search engines, such as Google and Bing, is to serve the right content to the right person at the right time. Search engines also want to provide relevant and credible results, which ties in with SEO fundamentals. SEO fundamentals are what help determine your ranking in search engine results, and include:

  • Off-page SEO: building trust and authority through inbound links
  • On-page SEO: creating two different types of content through blogs, landing pages, ebooks, etc.
    • Branded content: general information about your business
    • Non-branded content: specific about your industry, services, or products

Website Optimization Guide

When going through this guide and working on your SEO, remember that the ultimate goal is to get found by using keywords that are relevant to your business.

  1. Choose your keywords
    1. Read the page’s content
    2. Identify one primary keyword per page
    3. Identify one variation of the primary keyword
    4. If you can’t identify one keyword, rewrite the page content or create a new web page
    5. Optimize the page for the one primary keyword
  2. Create the page title
    1. Should be less than 70 characters, so the whole title can be seen in search results
    2. Primary keyword should be first word followed be the keyword variation separated with pipes – straight vertical line | ( shift \ )

      Website Page Title

       

    3. Each page title needs to be unique
    4. Don't include the business name in every page title
      1. Business Name should be included on homepage and contact us page
  3. Add the meta description
    1. Appears under page title in search results

      Website Meta Description

       

       

       

    2. Should be less than 150 characters
    3. Incorporate the primary keyword
    4. Give a valuable compelling reason to visit the website
    5. It's important to note that Google will sometimes display a different meta description than what you may have put.
  4. Optimize the URL
    1. Include the primary keywords
    2. Separate each word with dashes ( - )
    3. Keep the keyword close to the root domain
  5. Create heading tags
    1. Create an H1 heading tag that incorporates the primary keyword
    2. Place the heading at the top of the page – above the fold, so you don’t need to scroll to see the heading

      Website Heading Tags

  6. Optimize page content
    1. Include the primary keyword in the content 3-4 times
    2. Keep the primary keyword above the page fold
    3. Don't keyword stuff, or overuse the word - keep it conversational
    4. Write for your readers, not for search engines
  7. Add calls-to-action (CTA)
    1. Have at least one CTA related to the content and keyword
    2. Keep CTAs above the page fold
    3. The CTA should be an internal link to a landing page
    4. Optimize the alt text of the CTA image and the image file name

      Website Call-to-Action

       

  8. Include internal links
    1. Create a text link to a page using the primary keyword
    2. Create 1 or 2 internal links
    3. Link to other pages from the page
    4. Build a spider web of related content
  9. Add images
    1. Search engines need to "read" images
    2. Add alt tags to your images using the primary keyword
    3. Use the primary keyword in the image filename
    4. Link the images to web pages and landing pages

Once you’ve gone through these steps, you’re on your way to having an optimized website and increasing your search engine rankings. Optimizing your website it a great way to draw more traffic to your website because search engines will have an easier time finding your content and delivering it to search results.

Learn more about Search Engine Optimization from HubSpot or contact us for information or help. We offer SEO help as part of our inbound marketing services. Get started today!

12 Essential Tips and Tricks for Link Earning

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Topics: Website, SEO, HubSpot

Website Redesign: More Marketing than IT

Posted by Jeff Coon on Jan 7, 2013 2:11:00 PM

Are you considering redesigning your website? Be sure to think about it from a marketing perspective more than from an IT perspective. In other words, focus on the messaging and content rather than the functionality. 

website redesign
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Topics: Website Redesign, Marketing, HubSpot