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How to Integrate LeadPages Account with HubSpot Connect

Over the years, one of the biggest mistakes I’ve seen marketers make is not building their email list from the very start of a campaign or project. Building your email list is an incredibly important component to lead nurturing and customer acquisition. Using landing pages with an option for visitors to access information by sharing their email or subscribing to your list will increase your chances of capturing important information that can help convert prospects to customers.

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Author: Steve James

5 Ways to Use the Survey Monkey Integration in HubSpot

One of the most popular uses of online surveys is for businesses to conduct research. By sharing surveys, companies have the opportunity to perform valuable market research that will aid in buyer persona development, journey mapping, lead nurturing, and to obtain valuable feedback. Additionally, Survey Monkey notes, “Surveying your customers to test branding and naming concepts will help you understand the attitudes motivations, and preferences of your customers, especially in relation to your competitors.” Regardless of your motivation for incorporating surveys into your inbound marketing strategies, utilizing the Survey Monkey Integration in HubSpot allows you to take your data and turn it into something actionable.

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Author: Steve James

Refreshed Design and Improved Navigation Boosts Traffic 84% For Award-Winning Insurance Website

Staying on top of the ever-changing world of digital marketing and online visibility can be exhausting for a marketer. Considering mobile usage, Google web search and algorithm changes, as well as being able to provide the best overall online experience for a visitor; businesses are constantly challenged with finding ways to improve the functionality of a company website. When considering a website redesign or refresh, one important factor to keep in mind is that new features should incorporate components that not only improve SEO, but the overall perception, interaction and awareness of your business.

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Author: Brian Brinkman

Take Bottom of the Funnel Offers to the Next Level with “Request A Sample”

Converting bottom of the funnel leads to customers may be the most critical stage of your sales funnel. At this point you’ve captured a prospect’s attention through blog articles, tip sheets, ebooks and more. Now is the point where if you offer a unique product or service, a “request a sample” opportunity could be the next phase that ultimately seals the deal. This step can be particularly valuable if the product and service you offer is complex, best explained visually, and showcases superior features offered within your industry.

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Author: Jeff Coon

Responsive Design & Mobile Filter Sets Websites Apart

In 2015, the number of mobile-only internet users exceeded desktop-only users. Additionally, Google championed responsive website design by judging how “mobile-friendly” a site is and using that metric to weight results served to mobile devices – affecting actual page rankings. Many companies scrambled this past year to be sure their websites were up to par in regard to Google’s mobile standards. For businesses who have not yet made the necessary website design changes that provide responsive design for multi-size device users, you may struggle to be found by prospective customers or lose them due to an inadequate experience.

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Author: Steve James

Secured Buy-in for an Inbound Program? 7 Tactics to Train Your Team

Congratulations! You’ve successfully secured the green light to pursue your inbound marketing campaign dreams. But the biggest challenge you’ll face as an inbound marketer is yet to come and it’s not at all what you might expect.

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Author: Janice Dombrowski

5 Ways Churning Out Content Is An Inbound Marketing Balancing Act

Successful inbound marketers understand the link between campaign development, content marketing and branding, and the power it holds to staying competitive while boosting ROI. In fact, according to HubSpot’s State of Inbound 2015 Report, companies are three times more likely to see a higher ROI on inbound marketing campaigns than outbound. With the right mix of content contributors and promotion of content, businesses will experience more traffic, engagement, lead generation and sales.

According to HubSpot’s report, organizations that saw the largest increase in ROI from 2014 to 2015, expanded their content creation strategies by employing and including contributions from not only staff writers, but also guest contributors and freelancer / third party writers. Companies that called on fewer guest and staff contributors experienced a definitively lower ROI for the year. What this tells us is that successful inbound content creation, takes as much balance as walking a tight rope.

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Author: Andrea Meyers

HubSpot’s New Ads Add-on Tracks Conversions, Not Clicks

For years, inbound marketing pioneer, HubSpot, revealed insightful and successful tactics that helped businesses grow while decreasing, or altogether eliminating traditional advertising from their marketing budgets. One exception has been the use of pay-per-click (PPC) and promoted social ads. As an agency, we have experienced that these types of digital ads can be an essential element of both B2C and B2B campaigns. At last week’s 2015 Inbound Conference, HubSpot representatives reiterated the benefits this type of advertising provides when implemented in a way that is measureable. In fact, 53% of customers have tried ads this year. As our team sat in the audience and listened to HubSpot co-founder, Dharmesh Shah, announce the release of the new Ads Add-On feature, we were all in agreement that this new enhancement will provide even more value for many of our clients.

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Author: Steve James

4 Ways To Nurture Your Leads With Predictive Lead Score

Qualifying prospective customers is an essential function for many companies that want to nurture and convert the best prospects. It is also an important factor in analyzing information about less qualified leads and determining factors that could be used to increase their level of qualification. A valuable resource that has allowed HubSpot users to establish a scoring system that assigns point values to contacts based on individual contact properties, form submissions and list memberships is called Custom Lead Scoring. Its benefits include:

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Author: Andrea Meyers

Experience Inbound 2015 Sales and Marketing Conference Recap

Last week we collaborated with Weidert Group of Appleton, WI to host an amazing 2-day conference called Experience Inbound. The event was held at two of the states most iconic sports venues including Wednesday at Miller Park in Milwaukee and Thursday at Lambeau Field in Green Bay. Over the course of the two days, 240 attendees came together to meet, share expertise and throw down some serious sales and inbound marketing knowledge. We can’t thank these dynamic speakers enough for their time and participation in our event.

Additionally, we’d like to extend a big thank you to our event sponsors:

Take a look at what our attendees and speakers had to say about the event throughout the day!

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Author: Steve James