Gone are the days when marketers make fly by the seat of their pants decisions or decisions based on what they THINK will work for their prospects and customers. In a B2B world, not taking a data-driven approach can be one of the biggest mistakes a manufacturer makes when putting various tactics into place. It is essential to constantly evaluate your prospect and buyer’s behaviors and the analytics behind their actions. Taking this information and using it to make educated decisions about the tactics you employ will make a huge difference in gaining the attention of qualified leads.