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Our Inbound Marketing and Design Blog. Topics from digital marketing, web design and development, social media, and results driven marketing strategies.

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Weekly Flashback: Blogs and Publications You Need To Follow & Applying the 80/20 Rule to Marketing

Posted by Steve James on Feb 19, 2016 4:20:19 PM

RoundupWeb.jpgI get really excited each week when I find great posts to pass along to our inbound and digital marketing followers. My favorite one this week talks about applying the 80/20 rule to marketing. I’ve actually never thought about this concept in a way that so closely relates to my work – but when I took a deeper dive into the methodology, it really made sense. Check out this post along with a few other good ones I’ve collected this week:

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Topics: video marketing, Blogging, Content Creation, Inbound Marketing

Must-Have Elements For an Effective Website (Part One: Content)

Posted by Andrea Meyers on Feb 18, 2016 4:49:40 PM

WebContent_WebsiteImage1.jpgOver the last decade, the purpose and functionality of an organization’s website has changed drastically. Websites are now storefronts, sales representatives, customer service personnel and ultimately, an extension of your team. If your website doesn’t tell your company’s story and go above and beyond to address a visitor’s needs, you’re most likely missing out on opportunities to convert a prospect into a customer.

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Topics: Blogging, Content Marketing, website design, Dynamic Content

How-To Create a Blog in HubSpot’s COS {Quick Tip}

Posted by Monica Madsen on Nov 11, 2013 11:34:00 AM

HubSpot COS Quick TipsEver get used to how something works and have everything set up the way you like it, and then it updates and changes on you? You then have to relearn the new updates and steps and get used to a new platform.

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Topics: Blogging, HubSpot, Quick Tip, COS

Grow Internal Content Producers: 10 Steps for Marketing Success

Posted by Jeff Coon on Jul 12, 2013 12:24:00 PM

blog internal contentWe meet with marketing professionals frequently and many are solely responsible for creating content for email, social media, blog and inbound marketing strategies. When we ask who and what departments these individuals work with to help generate ideas and stories for their channels, we oftentimes hear that the task never moves outside the marketing department or if it’s a one-person role, the marketing manager’s personal day-to-day responsibilities.  Our question is always the same: If you don’t step outside your silo, how can you avoid quality and consistency issues, burnout or most importantly, tell the full story?

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Topics: Blogging, Business, Inbound Markeing, blogs, Digital Marketing

3 Sure-Fire Ways to Create the Best Business Blog

Posted by Monica Madsen on Jun 17, 2013 2:20:00 PM

Once upon a time there was a small business that started blogging in hopes to increase its website traffic. After spending many hours, months, and even years of consistent blogging, the business grew. The blog turned into a great marketing tool for the business. It became a marketing machine, generating leads, setting the small business apart as an industry leader.  

Create the Best Business Blog
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Topics: Blogging, Business, Inbound Marketing

5 Ways to Find Guest Blogging Opportunities

Posted by Monica Madsen on Jan 18, 2013 1:13:00 PM

Small businesses are always looking for opportunities to grow their network and build strong lasting relationships. Having a solid network helps to increase awareness and build your brand, which can help bring in more website traffic.

guest blogging opportunities
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Topics: Blogging, Link Earning, Networking

Google Authorship: Why You Need It and How To Get It

Posted by Monica Madsen on Dec 14, 2012 11:19:00 AM

How to Set Up Google AuthorshipHave you been noticing the pictures of people that are appearing next to the search results in Google? Do you click on those results, as opposed to results with no pictures? Are you wondering how those pictures appeared, and how you can have your picture show up too? All of this has to do with Google Authorship. Google Authorship is set up by adding a “rich snippet,” a special code and link, to your site. 

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Topics: Google Authorship, Blogging, Content Creation

Why Grammar and Punctuation are Important in Social Media

Posted by Monica Madsen on May 7, 2012 9:01:00 AM

“There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.” (Source)

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Topics: Blogging, Communication, Content Creation, social media

Inbound Marketing Case Study: Adventure Travel Industry

Posted by Steve James on Apr 2, 2012 10:21:00 PM

How to Use Your Blog to Attract Customers [Customer Story]

RIDE Adventures is in the motorcycle touring business, a type of adventure travel that many avid motorcycle enthusiasts don’t even know exists. When we recognized that few potential customers would be searching for “guided motorcycle tours in South America,” it became obvious that we’d have to find another way to draw people to our website. If motorcycle riders weren’t searching for “motorcycle tours,” what were they searching for? Hubspot’s Keywords and Blog Analytics tools made this easy to discover, and we’ve been blogging accordingly ever since.

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Topics: Blogging, milwaukee inbound marketing agency, Content Marketing, marketing strategy, Inbound Markeing, HubSpot, blogs

Overcome Writer’s Block and Create Engaging Blog Posts

Posted by Monica Madsen on Jan 20, 2012 11:05:00 AM

It happens to all of us. We open up a blank document and stare at the empty page for what seems to be an eternity. You have an idea for a blog but don’t know where to start. Or maybe you don’t even have the idea yet. Either way, that blog post is not creating itself.  So, how do you overcome this obstacle and create exciting and engaging content? Follow these four simple steps and you’re on your way to developing an A+ blog.

Blog Posts
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Topics: Writing, Blogging, Communication, Buyer Persona, Business, Content Marketing


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