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How-To Add Pages to Your Site Menu in the HubSpot COS {Quick Tip}

Going from the old to the new HubSpot COS has been a learning process. BUT, I am getting the hang of things and am finding it to be very useful, and even simpler.

HubSpot COS Quick TipsI will admit though, the change in how to add pages to your site map, previously known as the page manager, stumped me. If you’re familiar with WordPress, the new sitemap navigation is very similar.

On the new COS, when you create a new site page, it’s not automatically added to the site map - like on the old CMS. It’s more of a two-step process - creating a site page and then adding it to the site map, as opposed to adding a new page straight to the menu, like you did in the page manager.

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Author: Monica Madsen

Core Dynamic Web Content Concepts - What Marketers Need To Know Now

We discuss quality content with our customer partners on a daily basis and most know that it is an essential component to marketing success. As our ability to target messages with dynamic content expands, so does the need to create content that provides an educational, exciting and inspiring experience for web visitors and email recipients. The best way to ensure content is relevant to both current customers and prospects is not necessarily about changing your message, but customizing it with dynamic content. In order to do this effectively, you need to know something about the preferences of those you are targeting.  You’ll be hearing a lot more about dynamic content in the future but for now, here’s an introduction and what you need to know:

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Author: Jeff Coon

Getting Found in the Online World - SEO Tips

One of my goals for this internship is to get certified in Inbound Marketing. How is this going to happen?

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Author: Monica Madsen

3 Must Have Marketing/Social Media Email Subscriptions

Everyday I get so many e-newsletters that I've created a script in mac mail to filter them right away out of my inbox and into a different folder (here's the blog post on how to filter mac mail). However, when these three email subscriptions below come into my inbox, I have to stop and read the headlines and see what they have to say. These are great sources of marketing information and tips/how-to's for any marketing professional looking to keep up with social media and marketing.

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Author: Steve James

4 Marketing/Social Media Podcasts Every Marketer Should Check Out

Here's four podcasts (video and audio) that I try to listen to each week through iTunes to keep up with everything going on with online marketing and the evolving digital landscape. Each one tends to stay with the formula of interviewing other marketers or experts in the marketing industry as well as discussing trends and case studies. If you have any other favorite podcasts please share and leave a comment below.

1. HubSpot TV - Inbound Marketing
Hosted by Karen Rubin & Mike Volpe.

Hubspot TVHubspot is a software development company that's product features Closed Loop Marketing, Social Media Monitoring, Lead Nurturing and Content Management System. HubSpot TV is their weekly video podcast covering all the inbound marketing news of the week. The show is hosted by Karen Rubin & Mike Volpe and many times involves a guest of the week (someone in the industry doing it right in terms of inbound marketing practices ). It's a live show and you can tweet in questions/comments during the show at #HubSpotTV . They also have all of the shows archived on the site.
http://www.hubspot.tv

2. Duct Tape Marketing Radio
Hosted by John Jantsch

John Jantsch of Duct Tape Marketing has developed a small business marketing system and Authorized Coach Network and he is a marketing coach, social media publisher and author. The weekly podcast features interviews that provide information on small business marketing tips and resources. The podcast is mixed in with blog posts and can be found on the Duct Tape web site.
http://www.ducttapemarketing.com/podcast.php

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Author: Steve James