SEO remains top-of-mind as marketers plan their content marketing strategy for 2024. For advanced marketers it looks something like this: you have an SEO plan and best practices in place, you have your list of keywords, you’re actively blogging and your website is optimized. You have an on-page and off-page SEO plan after developing an seo strategy and keyword research. Your monitors are covered with dashboards from Google Analytics, an SEO ranking tool like ahrefs, Moz or SEMrush, reports from your CMS or marketing automation tool, and a few Google sheets or an advanced Databox analytics dashboard to keep your results organized to monitor your search engine rank positions.

Robbie Richards is one of our industry's best authorities on SEO. Passionate about optimization, Robbie is the creator of the actionable SEO course, SEO Playbook, blogger for his popular marketing blog RobbieRichards.com, Search Strategist at Virayo, and speaker at premier marketing conferences including Content Jam and Experience Inbound. 

Robbie's hold-nothing-back approach to help SEOs succeed (not to mention his super-cool Aussie accent) makes this interview compelling and fun. You'll learn more than a few new SEO tactics. And - Robbie will make you a smarter marketer, guaranteed. Listen in!

Attending HubSpot’s Inbound17 was a privilege shared by 22,000 marketers, biz dev pros, HubSpot agency partners and business owners. The event was not short on amazing speakers.

When I learned that Rand Fishkin was giving a spotlight talk, there was no stopping me from being in the room to learn up-close from this marketing rock star. I never expected my front-row goal to turn into on-stage pre-show planks right next to the one-and-only Rand Fishkin. Here's how it happened...

Paul Klebanov of SEMrush acquired more entrepreneurial experience and success before 30 years old than most people attain in a lifetime. As an ambitious youth, Paul got a job right out of high school as a web admin, which later progressed into a web developer position where he learned converting interest to sales is the ultimate gateway. He continued to learn everything about marketing he possibly could including inbound marketing, SEO, sales psychology, paid traffic, content marketing, social media and more. Paul’s experience and knowledge obtained as a web developer gave him the confidence to put his true entrepreneur heart forward and soon become one of the youngest people to build a leading American e-commerce retail business.

This post was originally shared by Weidert Group on April 26, 2017.

Here at Stream Creative we love SEMrush, in fact we rely on it heavily for building our data-driven SEO strategies. Whether the strategy is for a manufacturer, law firm, university, or any other business, SEMrush has it covered for a deep-dive SEO analysis (top SEO experts agree with me).

With the fast pace that business moves today, marketing teams are expected to perform at the same fast pace, and produce measurable results. Rightfully so. Measurement and monitoring are part of the daily marketing mix for good reason. If you blink, you may have missed an opportunity. And if you’re only checking in on your data weekly, it may be too late – especially in highly competitive markets. Industry experts agree:

Have you noticed the prominent role live streaming has taken in the media during the past few weeks? If so, you’ll want to read “The Evolution of Live Streaming Could Change the Way You Consume Media” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to create efficiencies for busy social media marketers, acronyms every marketer should know, why automation is the future of content creation and a cheat sheet for internal linking strategy. Take a look at my favorite posts from this past week:

Are you looking to freshen up your marketing podcast list to find more thought leaders who can help grow your business? If so, you’ll definitely want to check out “103 Genuine Marketing Thought Leaders To Follow” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips on discovering new Facebook groups, how to write attention-grabbing search ad copy, everything you need to know about beacons, and social media SEO strategy. Take a look at my favorite posts from this past week:

My favorite posts this week touch on everything from optimizing Facebook ads to writing “sexy” blog titles. Articles about SEO always catch my attention as well, and I’ve included one that provides some great tips on how linking marketing and SEO can produce stellar results. Check out these posts along with a few other good ones I’ve collected this week: