For all those inbound marketing enthusiasts out there, we’ve got some great news for you. There are a lot of exciting Milwaukee inbound marketing events coming up, and you're invited. You don’t want to miss out on these awesome opportunities to brainstorm, collaborate, and network with fellow inbound marketers in your industry.

Most people know and understand traditional or outbound marketing -- after all, we're inundated with it in the form of radio and television commercials, print advertising, billboards and constant online advertising.  But how many companies really know what inbound marketing is, and have a deep understanding of how to effectively generate loyal customers and convert "lookers" into buyers? 

The following infographic was created as part of our Inbound Marketing series focusing on the parts of the marketing sales funnel: TOFU, MOFU, and BOFU.

The following is a guest post from Greg Elwell, principal of B2B Inbound. Greg works with Stream Creative on a number of client engagements involving content, SEO, buyer personas and lead nurturing.

LinkedIn is more than an online resume platform. Many different benefits can come from taking full advantage of the various opportunities with LinkedIn. Groups are used in LinkedIn as way for individuals and professionals from similar industries to share interesting topics and create discussions.

All over the Internet you read that ‘content is king’ and creating new content on a regular basis is critical with inbound marketing. Creating content is something everyone should practice, whether you’re an SEO consultant, a link-building specialist, or all around inbound marketer.

When creating a website or landing page, there should be one main goal in mind: to have your visitors do something. Whether it is to buy a service or product, subscribe to your blog, or download a free eBook, you should have a clear, measurable action defined.  Overall, your objective should answer the question, “What do I want my visitors to do?”

HubSpot and Hootsuite teamed up once again in attempt to break the record for the world’s largest webinar. The goal of 11,000 live participants was set in order to break the record. Webinar attendees were strongly encouraged to tweet about the webinar using the hashtag #InboundSci and provide a link to the webinar.

Inbound marketing is a big process, made up of many different parts. Keeping all those different parts of the process organized so they can be understood can be a challenge on its own.