DivvyHQ and the Gospel of Smart Content Marketing

This is a guest post by Greg Elwell of B2B Inbound, a content marketing agency. Recently, Greg produced a podcast with Brody Dorland who co-founded DivvyHQ, the spreadsheet-free editorial calendar application. Here he shares some additional perspectives for using a tool like DivvyHQ.

love apps
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Author: Greg Elwell

Effective Keyword Research Strategies for Inbound Marketing

Using the right keywords in your content is one of the best plans of action you can have to help get found and rank in search engines. Being able to search for the right keywords for your target audience is an important part of the keyword strategy. There are different steps to take when starting your keyword research strategy.

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Author: Monica Madsen

Why Your Business Should Be Doing Content Marketing

Content marketing seems to be the buzzword these days. It's certainly an easy term to throw around. Exactly what tactics and techniques does content marketing encompass? And why should your company invest in creating content?

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Author: Monica Madsen

4 Ideas to Kick Off Your Email Marketing Plan

Looking for a great way to engage leads, prospects, and keeps customers “in the know” about your company/product? Email marketing is your answer.

Email marketing allows you to target a specific market audience; it draws people, and enforces a call-to-action. Here are a few tips to help you make the most of your email marketing campaign.

  • email marketingWith any email, it is important to make sure that you state who you are and why the customer is being contacted. By reestablishing the relationship with your reader, you are more likely to have a high click-through rate on the call-to–action you have included in your email.
  • An easy email marketing technique is to send an email if your customer has abandoned a shopping cart on your website. With this email, you will want to remind the customer that they have left some unfinished business and call them back to your website. While doing that, you will want to remind them of the value of your service or product.
  • You can send an email that will help you to later personalize future emails to your customers. Think of a shoe website asking a few questions about what a customer likes or have them take a "test”, by doing this you are capturing a lead, as well as getting information that will allow you to send more personalized emails in the futures. With this approach, your “test” should be short, provide clear instructions, and only have one call-to-action. The easy and more upfront the email is, the more likely your customer will be to fill out the information
  • Email marketing should be all about keeping your customers informed, to do this send out emails that let your customers know about any special promotions or upcoming events. You can combine this idea with the idea above to really show the customer your care about them and which promotions/events are going to suit their needs best.

With these few tips you are ready to create an email marketing plan that will keep you in the inboxes of many current and potential customers.

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Author: Monica Madsen

Inbound Marketing Case Study: Adventure Travel Industry

How to Use Your Blog to Attract Customers [Customer Story]

RIDE Adventures is in the motorcycle touring business, a type of adventure travel that many avid motorcycle enthusiasts don’t even know exists. When we recognized that few potential customers would be searching for “guided motorcycle tours in South America,” it became obvious that we’d have to find another way to draw people to our website. If motorcycle riders weren’t searching for “motorcycle tours,” what were they searching for? Hubspot’s Keywords and Blog Analytics tools made this easy to discover, and we’ve been blogging accordingly ever since.

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Author: Steve James

Overcome Writer’s Block and Create Engaging Blog Posts

It happens to all of us. We open up a blank document and stare at the empty page for what seems to be an eternity. You have an idea for a blog but don’t know where to start. Or maybe you don’t even have the idea yet. Either way, that blog post is not creating itself.  So, how do you overcome this obstacle and create exciting and engaging content? Follow these four simple steps and you’re on your way to developing an A+ blog.

Blog Posts
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Author: Monica Madsen

Inbound Marketing Weekly Recap - Nov. 14-18

Build a great website that creates brand awareness and generates leads. This is any businesses’ goal when going through the process or creating a website, or even social networking profile. What steps should a business take to build a website that links their needs to the needs of their customers? Check out this week’s website checklist to see if your website meets all the requirements.

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Author: Monica Madsen

Inbound Marketing Weekly Recap - Nov. 7-11

With any SEO strategy, valuable information that engages an audience needs to be offered. Publishing and sharing useful content will draw more customers to you. When creating great content, various rules must be followed so that the content doesn’t fail. In this weeks Inbound Marketing Recap, learn how to create beneficial content that reaches your audience.

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Author: Monica Madsen

Inbound Marketing Weekly Recap - Oct. 17 - 21

Congratulations on your engagement! Now what? This is a question businesses face after they have worked so hard to attract customers and engage with them via social media platforms and websites. Businesses need to keep that engagement strong and growing.

Engagement Ring
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Author: Monica Madsen