There’s a moment every leader knows all too well.
Can you believe it? Ten incredible years of Experience Inbound, Wisconsin's premier marketing and sales conference! As the Special Events Director at Stream Creative, I've been here from the beginning, and let me tell you, it's been quite the journey. From our humble beginnings to now, it's been a wild ride filled with excitement, growth, and unforgettable moments.
When it comes to Artificial Intelligence (AI), there are tons of terms and concepts that can be challenging for marketing and sales professionals to keep up with. Each day, more and more articles come out on AI. I start reading and find myself asking - What the hell does that mean?
Are you looking to take your digital advertising to the next level? Look no further than Google Ads.
As the most popular search engine in the world, Google offers advertisers unparalleled reach and targeting capabilities. But the benefits of starting a Google ad campaign go far beyond just putting your brand in front of more eyes. With Google Ads, you can target your ads to the right audience, control your costs, measure your success, and more. But to do so, you must ensure you set up the campaign correctly from the start for optimal success.
Something to know about me, I don’t like to rush into anything. I am a planner by nature and hate doing things last minute. In this post, I will share with you 8 steps I have learned from my experience in Google ads campaigns — some learned the hard way.
Let's be honest, not all campaigns are going to work. If you have been doing this long enough like me, you understand that failure is a part of the learning process.
Are you ready to take your digital marketing skills to the next level?
The best way to keep up with the latest marketing trends and technology is to invest in your own education. Stay ahead of the curve by attending marketing conferences and workshops and learning from thought leaders and industry professionals who share their insights, tips, and tricks to meet and exceed marketing goals.
But how do you decide which is right for you?
Well, that depends on what you want to learn and how you learn best.
In today's rapidly evolving business landscape, you've likely tried various AI tools in your workplace. As a marketer, I wholeheartedly acknowledge the advantages of these tools in enhancing efficiency and conducting research. However, in a leadership role, I firmly believe you can’t use ChatGPT or other AI tools to install good work ethic traits.
Having good mentors, comprehensive training (including failure and mistakes), and individuals eager to learn from the ground up remains unparalleled. Before the AI Champions interject, I’m not encouraging the Rise of the War With Machines (or am I?)
Some bot questions are easier to answer than others. How do robots eat salsa? With microchips, of course! How do I use conversational marketing and bots to drive lead generation on my website? Hm, for that one, let's ask an expert!
I had the pleasure of attending the BizTimes Next Generation Manufacturing Summit on Wednesday.
Watch the video below to see the entire conversation on the current and future state of TV advertising, or scroll down to read the sections most relevant to you and your business.
There is a real art to building the perfect landing page. You can’t have too much or too little information, you need to be persuasive but not pushy, and you need to offer something a visitor would go through the trouble of filling out a form for.
