I get really excited each week when I find great posts to pass along to our inbound and digital marketing followers. My favorite one this week talks about applying the 80/20 rule to marketing. I’ve actually never thought about this concept in a way that so closely relates to my work – but when I took a deeper dive into the methodology, it really made sense. Check out this post along with a few other good ones I’ve collected this week:

Facebook Audience Insights is an incredible analytical tool that when used to the fullest, will provide you with a large amount of demographic and behavioral data about your audience and competitors. Facebook Audience Insights is my go-to tool for researching personas and identifying the right audience for Facebook ads. Insights can be accessed through Facebook Ads Manager and is free to use.

I love to nerd-out reading as many great articles as I possibly have time for throughout the week. I also enjoy passing them along to our team and others who I think could benefit from some of the great information I come across. This week’s posts feature everything from the 7 minute morning routine you absolutely have to try to simple sales mistakes that could be costing you customers. These articles include inbound strategies, digital marketing, social advertising, content production and promotion, web design, public relations, events and much more. Here’s this week’s flashback:

In part one and two of this tutorial series, we focused on adding the new Facebook pixel to your website and creating custom conversions. In this tutorial, I’ll show you step by step how to add Standard Events on those special pages of your website that you want to track and optimize for your Facebook ad campaigns.

If you’re like me, your inbox is flooded with post notifications and enewsletters filled with good articles that you’ve highlighted to read later. Most weeks, I try to at least scan the articles that are of greatest interest to me and I pass the best ones along to our team. These articles include everything from inbound strategies, digital marketing, social advertising, content production and promotion, web design, public relations, events and much more. I thought some of my favorites would be of interest to our clients and followers, so I’ve created The Weekly Roundup – a recap of the best posts I’ve come across. I’ll try to be consistent with posting, so be sure to check back every Friday to view my faves from the week.

In part one of my series on setting up the new Facebook pixel on your website, we focused on creating a pixel and adding it to your website. If you are a marketer that is currently running Facebook ads, these two steps are critical because they allow you to track actions people take after viewing your ad across different devices. By placing the pixel on important pages of your website (like the checkout or thank-you page), you will have access to the information needed to understand who converts as a result of your advertising. In part two of this series, we are going to focus on custom conversions.

If you are a marketer that has incorporated social advertising into your marketing plan, it’s likely that you’ve heard about Facebook’s new conversion pixel that was rolled out in the summer of 2015. If you are new to social advertising, it is important to understand how conversion measurement allows you to track actions people take after viewing your Facebook ads across various devices. By creating a Facebook pixel and adding it to the pages of your website where conversions happen (like a check-out or thank you page), you’ll get a clear picture of who converts as a result of your Facebook advertising.

Facebook is notorious for making frequent policy and security changes, particularly for business pages. Over the past year, our agency has made a considerable effort to educate ourselves on the policies that directly effect our clients as well as ensure that they are setup correctly with a Facebook Business Manager account. As we ramp up and make more recommendations that include Facebook advertising, it was essential that we took the necessary steps that included following Facebook best practices.

In 2015, the number of mobile-only internet users exceeded desktop-only users. Additionally, Google championed responsive website design by judging how “mobile-friendly” a site is and using that metric to weight results served to mobile devices – affecting actual page rankings. Many companies scrambled this past year to be sure their websites were up to par in regard to Google’s mobile standards. For businesses who have not yet made the necessary website design changes that provide responsive design for multi-size device users, you may struggle to be found by prospective customers or lose them due to an inadequate experience.

For years, inbound marketing pioneer, HubSpot, revealed insightful and successful tactics that helped businesses grow while decreasing, or altogether eliminating traditional advertising from their marketing budgets. One exception has been the use of pay-per-click (PPC) and promoted social ads. As an agency, we have experienced that these types of digital ads can be an essential element of both B2C and B2B campaigns. At last week’s 2015 Inbound Conference, HubSpot representatives reiterated the benefits this type of advertising provides when implemented in a way that is measureable. In fact, 53% of customers have tried ads this year. As our team sat in the audience and listened to HubSpot co-founder, Dharmesh Shah, announce the release of the new Ads Add-On feature, we were all in agreement that this new enhancement will provide even more value for many of our clients.