I made a joke about organic reach on Facebook this morning. Nobody got it!

The silos of traditional organizational department structures are crumbling. There has been a welcomed shift in strategic thinking, emphasizing collaborative work circles and interdepartmental teams. Not only does it make sense from a tactical standpoint, the collaboration between two key departments – marketing and customer service – is essential.

When you think of TikTok, you’ll probably envision viral dances and challenges. While this is true, TikTok has the power to do so much more and provides a unique opportunity for businesses to interact with their viewers. With over 1.7 billion monthly users on the app, the potential to reach vast audiences and promote your business is endless.

But is there room for the manufacturing industry on the video-scrolling platform? Absolutely! But you may be wondering where to start. Look no further because this article will give you tips and tricks on how to gain traction on your videos and have your brand seen on TikTok.

Continue reading to see real examples of Wisconsin-based manufacturing companies TikToks and how to use the app’s algorithm to your advantage.

YouTube is more than cat videos and weird children's media. It's an excellent resource to educate and influence users!

We are so excited to have Wayne Breitbarth back to Experience Inbound to lead us in his workshop, How to Use LinkedIn for Lead Generation and Business Success!

Some bot questions are easier to answer than others. How do robots eat salsa? With microchips, of course! How do I use conversational marketing and bots to drive lead generation on my website? Hm, for that one, let's ask an expert!

At Experience Inbound 2022, we're excited to welcome keynote speaker Tim Washer! Tim has acted/written for Saturday Night Live, The Late Show, James Corden and John Oliver. He served as global head of social content for the Smarter Planet IOT campaign at IBM, where he used humor to capture attention and earn trust with audiences.

After in-person events and conferences were put on hold for over two years, Experience Inbound is coming back in full force and will be better than ever!

Do you know about today’s most effective marketing and sales strategies and tactics?
Do you want to learn the best data-driven strategies that can help grow your business?
Maybe you want to better understand how social media platforms like LinkedIn can generate sales….

This year’s Experience Inbound event will answer all these questions and more!

Over the last couple of years, sales has rapidly evolved to require the integration of technology to support revenue teams. There's a greater need for solutions that could help boost the sales team's performance. Specifically, businesses need digital marketing tools that give them a leg over the competition and drive higher sales. These business tools potentially improve human performance as it pertains to obtaining more information with every customer interaction. Conversation intelligence software is such a tool. It enables businesses to monitor 100% of their communications, thus providing the chance to identify improvement points. Backed by artificial intelligence (AI), this tool should help revenue-generating teams in marketing, sales, and e-Commerce create a better buying experience, drive more leads, and closely monitor current deals.

The new HubSpot payments solution aims to improve the buying experience of customers. HubSpot B2B Commerce is an end-to-end payment processing solution that promises to give buyers a more delightful and connected user experience.