What is Video Pattern Interruption? [With Examples]

As a content creator, producing high-quality marketing videos may come easy to you. However, there may be some questions you’re not considering. For example: “is my audience giving their full attention to this entire video?” or “Are they retaining all the important information I’m giving to them?”

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Author: Guest Author

5 Rules for Social Media Etiquette

Social Media EtiquetteFor businesses looking to get started on social media, or even for those who want to ramp up their social media marketing efforts, one question looms over their marketing team: how do I get results without running afoul of the rules?

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Author: Stephanie Rothe

Chatbot Examples: How 8 Industries Are Thriving With Chatbots

No matter the industry, chatbots are becoming an essential tool. More than 1.4 billion people and more than 60% of Millenials already use chatbots and that number is rising.

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Author: Janice Dombrowski

Best Practices For Setting Up a Website with HubSpot CMS Hub Themes

There is a lot to love about HubSpot’s new CMS Hub Professional, namely, that it offers marketers the flexibility to easily build beautiful (and functional) websites. It’s one of the main reasons we’ve used the CMS for over 10 years as a Platinum Solutions Partner. With the new drag n drop modules and themes, we have even more elbow room to get creative. It may seem a bit overwhelming at first, but have no fear! We've compiled a list of pro tips when using the HubSpot CMS to help you set up your account and start building your website.

Use As Few Themes as Possible In Your HubSpot Account
Set Your HubSpot Global Theme Styles First
Use Appropriate Image Sizes For Your HubSpot Pages And Templates
Limit The Number Of Web Fonts Across All HubSpot Pages
Assign System Page And Blog Templates in HubSpot
Set Up Your HubSpot Color Picker Favorites

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Author: Steve James

Which Facebook Ad Format is Most Effective?

Why Facebook Video Ads are the Most Effective

In terms of Facebook’s primary ad formats, video ads are by far the most effective.

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Author: Steve James

Hubspot campaign best practices and tutorial 2025

Running marketing campaigns typically involves several mediums and initiatives that cross between both the marketing, sales, and customer service departments.

Tracking all of this can be a daunting task if you don't have the right tools and processes in place. Fortunately, HubSpot Marketing Pro and Enterprise customers have access to HubSpot Campaigns to help tie all of your assets together.

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Author: Steve James

Video Marketing for Manufacturers: Expert Tips and Tricks

As a manufacturer, you have a huge advantage over other industries. What you do is visual. You make things. There’s a physical process to producing your product, and it doesn’t hurt that it usually involves some pretty cool machines.

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Author: Tony Gnau - Guest Blog

Manufacturing Marketing Content Creation Trends and Opportunities for 2023

Industry research studies can serve as a barometer to measure the change in key metrics over time. They are useful for pointing out trends, progress, and challenges among similarly situated companies. They help you compare your own experience and performance to others.

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Author: Greg Elwell

HubSpot Marketing Hub Starter Pricing and Overview (2024)

New HubSpot Hub Alert (April 2024)

Learn more about the features and pricing of Content Hub. It provides tools to help you manage relevant, personalized content across channels and platforms.

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When it comes to marketing, every business wants to spend less time managing tools and more time building relationships with prospects and customers. If you’re daily “marketing” routine is working with a lead generation tool on one platform, your email marketing tool on another, and then trying to integrate everything into a separate spreadsheet, you’re wasting valuable time.

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Author: Sarah Neubauer

How to Use Video at Each Stage of the Marketing Funnel

Have you tried using video to market your business? If so you’re not alone.

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Author: Greg Elwell