Over the weekend, I had the opportunity to see how the “older generation” views Facebook, how there’s so much information and networking on the site. As the conversation went on, I was thinking about the major changes Facebook has made since it first launched in 2004. 

When putting together a social media strategy, focus on the small things to help drive big success. Companies often struggle with the notion of where to begin - especially those companies that sell a large number of products or services. By starting too big, you could be setting yourself up for failure - OR preventing yourself from starting at all.

As a follow up to yesterday's article on the power of twitter to increase brand awareness, I would like to share another recent example that illustrates how Twitter can help increase website traffic by leveraging social networks.

Everyday I get so many e-newsletters that I've created a script in mac mail to filter them right away out of my inbox and into a different folder (here's the blog post on how to filter mac mail). However, when these three email subscriptions below come into my inbox, I have to stop and read the headlines and see what they have to say. These are great sources of marketing information and tips/how-to's for any marketing professional looking to keep up with social media and marketing.

My daily fix of inbound marketing and social media usually starts with the Hubspot blog. Hubspot's latest blogpost about LinkedIn explains how they have a new Twitter app that you can add to your profile which gives a lot more integration with Twitter allowing you to respond to tweets as well as follow people within LinkedIn. The nice thing about this app is that you can now easily see which of your LinkedIn connections also have Twitter accounts. The new app also provides a link to create a complete private Twitter list of these connections. 

As we've been using Twitter more and more to communicate with clients and friends, most of the time I find myself doing this on my iPhone. The problem I've been running into is that the twitter apps like hootsuite and tweetdeck don't alert me if I'm not using my phone when someone has replied to my latest tweet like a traditional SMS text message would. This can be difficult to try and carry on a quick conversation when my iphone goes to sleep and then I need to turn it back on to see if someone has responded.

Have you heard of inbound marketing? If not, we wanted to take this opportunity to give you a basic overview of how inbound marketing can be used to drive more traffic to your website, increase sales leads and convert more of your leads to customers using social media tools and networking sites such as Facebook, Twitter, LinkedIn, YouTube, Blogs, etc.