Is your department challenged with creating stronger customer engagement and a more meaningful experience, all while finding ways to decrease expenses?  If so, you are not unlike many other marketers who are faced with the same challenges regarding time and budget. Many companies are looking for a way to differentiate, position themselves as a leader and build their brand while getting the most ROI. Here are a few inbound marketer time-saving tactics that can help you stretch the funds.

A common misconception among marketing pros is that online video might not be the easiest content technique to take on. While in some cases that may be true, creating good video content can be done effectively at low cost and with little time commitment. This is one of the many reasons why more businesses are allocating the time and resources to ensure that video content is integrated into their marketing plan and social strategies.

This month, the Inbound Marketing Milwaukee Group welcomed Ada Juristovski, Social Media Coach at Hootsuite, to discuss the “Ins and Outs of Social Monitoring in an Inbound World.”

We meet with marketing professionals frequently and many are solely responsible for creating content for email, social media, blog and inbound marketing strategies. When we ask who and what departments these individuals work with to help generate ideas and stories for their channels, we oftentimes hear that the task never moves outside the marketing department or if it’s a one-person role, the marketing manager’s personal day-to-day responsibilities.  Our question is always the same: If you don’t step outside your silo, how can you avoid quality and consistency issues, burnout or most importantly, tell the full story?

Do you have a LinkedIn Company page? Do you know what should be included in a company page? Do you know how to successfully use a LinkedIn page?

It is a common courtesy to thank someone when they have done something for you. The same courtesy should be made when someone downloads something from your website. A “thank you” page should be created, which delivers the content promised on the landing page.

Once upon a time there was a small business that started blogging in hopes to increase its website traffic. After spending many hours, months, and even years of consistent blogging, the business grew. The blog turned into a great marketing tool for the business. It became a marketing machine, generating leads, setting the small business apart as an industry leader.  

The following is a guest post from Jon Hainstock, the co-founder of ZoomShift, employee scheduling software made simple. Connect with Jon on Twitter @jonhainstock.

Is your website attracting visitors but not converting them into leads? Not sure where you’re going wrong? You may need to update your conversion process. And your website may need to be made more actionable to help guide your visitors through the buying cycle.

The Inbound Marketing Milwaukee User Group had another meet up with a ton of great marketing takeaways. This time, Jen Lopez, Director of Community at SEOmoz, joined us to walk through the steps to build a stronger inbound marketing strategy by adding an online community.