We meet with marketing professionals frequently and many are solely responsible for creating content for email, social media, blog and inbound marketing strategies. When we ask who and what departments these individuals work with to help generate ideas and stories for their channels, we oftentimes hear that the task never moves outside the marketing department or if it’s a one-person role, the marketing manager’s personal day-to-day responsibilities.  Our question is always the same: If you don’t step outside your silo, how can you avoid quality and consistency issues, burnout or most importantly, tell the full story?

Do you have a LinkedIn Company page? Do you know what should be included in a company page? Do you know how to successfully use a LinkedIn page?

It is a common courtesy to thank someone when they have done something for you. The same courtesy should be made when someone downloads something from your website. A “thank you” page should be created, which delivers the content promised on the landing page.

Once upon a time there was a small business that started blogging in hopes to increase its website traffic. After spending many hours, months, and even years of consistent blogging, the business grew. The blog turned into a great marketing tool for the business. It became a marketing machine, generating leads, setting the small business apart as an industry leader.  

The following is a guest post from Jon Hainstock, the co-founder of ZoomShift, employee scheduling software made simple. Connect with Jon on Twitter @jonhainstock.

Is your website attracting visitors but not converting them into leads? Not sure where you’re going wrong? You may need to update your conversion process. And your website may need to be made more actionable to help guide your visitors through the buying cycle.

The Inbound Marketing Milwaukee User Group had another meet up with a ton of great marketing takeaways. This time, Jen Lopez, Director of Community at SEOmoz, joined us to walk through the steps to build a stronger inbound marketing strategy by adding an online community.

“Social media creates kinship between companies and customers, and kinship equals purchase intent. - Jay Baer 

Today HubSpot released it's fifth edition of the State of Inbound Marketing Report. This 2013 edition is 164 pages jammed with stats, key insights and takeaways on inbound tactics and strategy that any marketer or business should review. This report is the most comprehensive review of the inbound industry available, with data analysis from over 3,300 participants from 128 different countries, including CEOs, agencies, and marketers.

This is a guest post by Greg Elwell of B2B Inbound, a content marketing agency. Recently, Greg produced a podcast with Brody Dorland who co-founded DivvyHQ, the spreadsheet-free editorial calendar application. Here he shares some additional perspectives for using a tool like DivvyHQ.