When our friends at Hubspot asked me to contribute as a guest “instructor” for their brand-new back-to-school e-book: “ABC’s of Inbound Marketing,” I jumped at the chance to cover “Y” – Youtube. I want to help marketing professionals understand how important and easy incorporating video into your marketing strategies can be and the success you will experience from increased lead generation and stronger customer loyalty.
In a recent post announcing HubSpot’s launch of their new inbound experience and content optimization system, we gave a brief overview of a tool called Social Inbox. It’s a resource we’ve been testing out with some of our clients and have found that it has an incredible ability to allow sales and marketing representatives to make social initiatives what they always intended to be – a way to personally connect with and address prospects and customers’ needs. While weeding through the clutter can be a challenge, social media and email marketing are highly recognized by company executives, marketing and sales leads as a way to grow business. Social inbox incorporates functionality that allows for social conversations to be organized and prioritized in a way that better examines marketing analytics and represents ROI.
We discuss quality content with our customer partners on a daily basis and most know that it is an essential component to marketing success. As our ability to target messages with dynamic content expands, so does the need to create content that provides an educational, exciting and inspiring experience for web visitors and email recipients. The best way to ensure content is relevant to both current customers and prospects is not necessarily about changing your message, but customizing it with dynamic content. In order to do this effectively, you need to know something about the preferences of those you are targeting. You’ll be hearing a lot more about dynamic content in the future but for now, here’s an introduction and what you need to know:
We meet with marketing professionals frequently and many are solely responsible for creating content for email, social media, blog and inbound marketing strategies. When we ask who and what departments these individuals work with to help generate ideas and stories for their channels, we oftentimes hear that the task never moves outside the marketing department or if it’s a one-person role, the marketing manager’s personal day-to-day responsibilities. Our question is always the same: If you don’t step outside your silo, how can you avoid quality and consistency issues, burnout or most importantly, tell the full story?
RIDE Adventures is in the motorcycle touring business, a type of adventure travel that many avid motorcycle enthusiasts don’t even know exists. When we recognized that few potential customers would be searching for “guided motorcycle tours in South America,” it became obvious that we’d have to find another way to draw people to our website. If motorcycle riders weren’t searching for “motorcycle tours,” what were they searching for? Hubspot’s Keywords and Blog Analytics tools made this easy to discover, and we’ve been blogging accordingly ever since.
Email has grown and changed significantly since its inception. It has revolutionized how individuals and companies communicate globally and has proven to be a great marketing tool for businesses of all sizes. In order to be an effective marketing tool though, special practices should be met, such as what to include in the content and when to send an email. The design and layout of the email are very important as well. Here are this week's inbound marketing news articles about effective email marketing campaigns.
Working on a new website and want to make sure your business gets found? Want to improve your social media rankings? Not sure where to look for help? Search Engine Optimization (SEO) is key to being found online. Here are some helpful articles explaining what SEO is all about. These articles take you through the basics and through advanced steps to improve your SEO.
