Is your department challenged with creating stronger customer engagement and a more meaningful experience, all while finding ways to decrease expenses?  If so, you are not unlike many other marketers who are faced with the same challenges regarding time and budget. Many companies are looking for a way to differentiate, position themselves as a leader and build their brand while getting the most ROI. Here are a few inbound marketer time-saving tactics that can help you stretch the funds.

This month, the Inbound Marketing Milwaukee Group welcomed Ada Juristovski, Social Media Coach at Hootsuite, to discuss the “Ins and Outs of Social Monitoring in an Inbound World.”

Do you have a LinkedIn Company page? Do you know what should be included in a company page? Do you know how to successfully use a LinkedIn page?

“Social media creates kinship between companies and customers, and kinship equals purchase intent. - Jay Baer 

With Christmas just over two weeks away, many people are preparing for the holidays – buying presents, sending Christmas cards, and planning the Christmas dinner. As a business, you should be included in the holiday festivities as well by developing engaging and creative social media campaigns. Online shopping, and even mobile shopping, is becoming increasingly more popular. According to AmEx Spending and Saving Tracker, nearly 23% of consumers polled plan to score deals and offers that they discover on social networks, such as Facebook and Twitter. It also revealed that 32% of consumers will look for deals on their smartphones, compared to the 24% last year.

Often businesses who are trying to expand their internet presence are unsure how to market themselves.  It really doesn't matter if the business is brick and mortar or online only, it can be frustrating to determine which direction to go.  You wouldn't just jump in your car and drive without an idea where you're going, the same thing applies to marketing your business online.  This is why it's critical to implement a game plan for your website.

Failure to respond via social channels can lead up to a 15% increase in churn rate for existing customers (Gartner_inc).  From a business perspective, 15% is a big number for a churn rate. No business wants to lose customers because of failing to interact with them via social media.

For all those inbound marketing enthusiasts out there, we’ve got some great news for you. There are a lot of exciting Milwaukee inbound marketing events coming up, and you're invited. You don’t want to miss out on these awesome opportunities to brainstorm, collaborate, and network with fellow inbound marketers in your industry.

Having sharable content is one important part when using Twitter. The other part is knowing when to tweet and share your content. Tweeting during the right times increases the reach of your content, and the chance of your links and content to be clicked and shared further.

“There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.” (Source)